Victoria's Secret Sales Weaken and Margins Fall
January 10 2019 - 8:50AM
Dow Jones News
By Micah Maidenberg
L Brands Inc. (LB) said Victoria's Secret struggled in the most
recent holiday shopping season, as same-store sales fell and
margins suffered a significant declined.
The retailer reported a 6% decline in same-store Victoria's
Secret sales in December. That compares with the 1% fall the
company reported for the brand in December 2017. Results include
sales from company owned stores in the U.S. and Canada and other
direct-to-consumer sales.
Weakening same-store sales were driven by declines in Victoria's
Secret's lingerie products and its Pink line, Amie Preston, chief
investor relations officer, said on a pre-recorded message
Thursday.
"The merchandise margin rate was down significantly to last year
driven by increased promotional activity," Ms. Preston said,
referring to Victoria's Secret. The company is continuing to
discount Victoria's Secret products to start 2019, she said.
Shares of L Brands fell 8% in pre-market trading Thursday.
Same-store sales at the company's Bath & Body Works rose 11%
in December, according to the company.
Write to Micah Maidenberg at micah.maidenberg@wsj.com
(END) Dow Jones Newswires
January 10, 2019 08:35 ET (13:35 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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