Left Behind Games Sponsors Chick-fil-A & Berean Christian Stores Events
March 11 2010 - 6:03AM
PR Newswire (US)
MURRIETA, Calif., March 11 /PRNewswire-FirstCall/ -- Left Behind
Games Inc. (BULLETIN BOARD: LFBG) , a leading publisher of
Christian video games, announced today that Berean Christian Stores
have approved the sale of Left Behind Games throughout their
18-store chain. In a trial marketing program during the fourth
quarter of 2009, up to 30 games per week and $2,500 in sales
monthly were sold at just one Berean Christian Store. This was
accomplished in conjunction with four "Family Video Game Night"
Events at Chick-fil-A restaurants in California. The Company is
making plans to expand this marketing program to areas throughout
the country where any of the approximately 1,400 Chick-fil-A
locations are close enough to any of the 18 Berean Christian Stores
and other Christian stores now selling Left Behind Games' products,
including the nearly 300 Family Christian stores that will soon be
selling the games. Myron Detweiler, VP of Merchandising at Berean
Christian Stores says, "We have never had so much success selling
computer games, but, as a result of the Left Behind Games marketing
program, we've seen an increase in traffic and sales. Their
two-fold strategy involves (1) a Chick-fil-A Video Game Night event
held at a local restaurant promoting the games for sale in a local
store, and (2) having a Left Behind Games Sales Representative in
our store on the weekends to assist us with demonstrating and
selling the video games. These games are a must-have for kids, not
only as a learning tool for education, but also as a way that is
fun to help children learn about the Bible. On a personal note, my
four-year-old daughter is a big fan." The events are proving to be
winners for all involved. Chick-fil-A attracts a larger number of
customers by offering the opportunity to play the games for free as
well as a 20% discount coupon to be used at the sponsoring
Christian store. In turn, the store receives free advertising and
can expect to have more customers come in to buy not only the
games, but other items as well. CEO of Left Behind Games, Troy
Lyndon says, "Due to encouraging results during the Christmas
season, we look forward to hearing from sales reps and Christian
store owners who want to incorporate this program at their local
stores and Chick-fil-A locations." For many years, numerous stores
have sold gospel music and both fictional and non-fictional
Christian books, including the well-known Left Behind book series
which has sold more than 65 million copies. With the introduction
of Christian video games, the original LFBG game LEFT BEHIND:
Eternal Forces became known as the most widely distributed
Christian PC game in history. Yet, there are still few moral or
Bible-based video game choices for youth and adults alike. About
Left Behind Games Inc. Left Behind Games Inc.,
(http://www.leftbehindgames.com/), has become one of the world's
leading independent developers and publishers of quality
interactive entertainment products that perpetuate positive values
and appeal to mainstream and faith-based audiences. For samples for
your church or school, you can go to
http://www.supportgoodgames.com/. Cautionary Note Regarding
Forward-Looking Statements This press release contains statements,
which may constitute "forward-looking statements" within the
meaning of the Securities Act of 1933 and the Securities Exchange
Act of 1934, as amended by the Private Securities Litigation Reform
Act of 1995. Those statements include statements regarding the
intent, belief or current expectations of Left Behind Games Inc.
and members of its management as well as the assumptions on which
such statements are based. Prospective investors are cautioned that
any such forward-looking statements are not guarantees of future
performance and involve risks and uncertainties, and that actual
results may differ materially from those contemplated by such
forward-looking statements. Left Behind Games/Investor Relations
Contact: Gene Cicero (561) 767-7138 direct gene@inspiredmedia.com
DATASOURCE: Left Behind Games Inc. CONTACT: Media, Jill Schmidt of
SS|PR, +1-847-415-9311, jills@sspr.com;or Investor Relations, Gene
Cicero of Left Behind Games, +1-561-767-7138,gene@inspiredmedia.com
Web Site: http://www.leftbehindgames.com/
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