LSC Communications Launches Anti-Piracy IntercepTagTM Technology Platform
July 11 2017 - 6:00AM
Business Wire
Leverages HP’s Link Technology to deliver a complete supply
chain solution supporting book publishers and distributors in the
fight against counterfeited books.
LSC Communications, Inc. (NYSE: LKSD), a leader in print and
digital media solutions, announced today the release of the
company’s IntercepTag solution delivering a platform for verifying
textbook authenticity through the scanning of secure unique
identifier codes. The platform leverages the scale of LSC's
production and distribution facilities and HP’s Link Technology for
product authentication, to help protect intellectual property and
fight counterfeiting throughout the entire supply chain.
"In the book publishing industry, textbook piracy has been a
major problem and an increasing concern for publishers,” said David
McCree, president of the Book division of LSC. “Our latest
investment with HP builds on our strategic investment with Context
Labs and strengthens our Supply Chain as a Service (SCaaS)
offering. We are committed to help protect our clients’
intellectual property and to support technology innovation within
the supply chain."
This new platform allows publishers to apply an IntercepTag
serialized mark, a unique anti-piracy identifier code, on each book
at the time of production via a label or digitally printed cover.
The IntercepTag platform utilizes Link Technology, an HP solution
with proprietary technologies that deploys serialized marks with a
uniquely coded digital identity. Each book is then registered,
activated, and can be authenticated throughout the supply chain to
determine if the book is genuine or counterfeit. Users can verify
authenticity by scanning the IntercepTag marks using either
smartphones or select industrial scanning devices.
“HP’s Link Technology provided through LSC gives book publishers
an economical and powerful digital solution to fight piracy and to
track and trace books throughout the supply chain,” said Moe
Khosravy, vice president of Software, Print Platforms for HP’s
Imaging, Printing and Solutions organization. “LSC Communications
is demonstrating its innovation and market leadership in offering
this solution to its publishing clients.”
In addition to the IntercepTag platform’s anti-piracy feature,
it allows publishers to track and trace the book during production
and distribution. LSC can enable third party distributors,
retailers, or other printers with the technology to ensure
widespread adoption throughout the supply chain. Data analytics,
reports, and counterfeiting insights are provided to each publisher
using the platform.
In future releases of the IntercepTag platform,
direct-to-consumer linkage will enable engagement with the reader.
The system will also be designed to help publishers make better
data-driven decisions by enabling them to know more about their
direct customers.
About LSC
With a rich history of industry experience, innovative solutions
and service reliability, LSC Communications (NYSE: LKSD) is a
global leader in print and digital media solutions. The company’s
traditional and digital print-related services and office products
serve the needs of publishers, merchandisers and retailers around
the world. With advanced technology and a consultative approach,
LSC’s supply chain solutions meet the needs of each business by
getting their content into the right hands as efficiently as
possible.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements"
within the meaning of Section 21E of the Securities Exchange Act of
1934, as amended, and the U.S. Private Securities
Litigation Reform Act of 1995. Readers are cautioned not to place
undue reliance on these forward-looking statements and any such
forward-looking statements are qualified in their entirety by
reference to the following cautionary statements. All
forward-looking statements speak only as of the date of this news
release and are based on current expectations and involve a number
of assumptions, risks and uncertainties that could cause the actual
results to differ materially from such forward-looking statements,
including risks associated with the ability of LSC Communications
to perform as expected as a separate, independent entity and risks
associated with the volatility and disruption of the capital and
credit markets, and adverse changes in the global economy. Readers
are strongly encouraged to read the full cautionary statements
contained in LSC’s filings with the SEC. LSC disclaims any
obligation to update or revise any forward-looking statements.
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version on businesswire.com: http://www.businesswire.com/news/home/20170711005187/en/
LSC Communications, Inc.Janet Halpin, Senior Vice President,
Treasurer & Investor
Relationsinvestor.relations@lsccom.com773-272-9275
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