MyLowe's Rewards members now get free
access to maintenance and care support for their home
appliances
MOORESVILLE, N.C., Nov. 4, 2024
/PRNewswire/ -- Lowe's is helping homeowners manage their homes in
a whole new way with the introduction of the Lowe's Digital Home
Platform, exclusively available to MyLowe's Rewards* members.
Members can access free, personalized information about products in
their homes, including warranties and manuals, maintenance
suggestions and how-to content, recommended subscriptions and
replacement parts from the palm of their hand. While the initial
launch focuses on home appliances, the digital home platform will
expand to include other aspects of the home to help make home
maintenance easier than ever for Lowe's customers.
"With our new digital home platform, we're now making it easier
to manage and maintain your home's maintenance needs starting with
appliances," said Jen Wilson, Lowe's
senior vice president, chief marketing officer. "Lowe's is all
about being a helpful partner and through the digital home
platform, we can serve up the exact filter customers need for their
refrigerator at the time it needs replaced."
If a customer purchased a major appliance connected to their
MyLowe's Rewards account, in-store or online, within the past five
years**, the appliance will automatically appear in their MyLowe's
Rewards profile. Members can also search for or manually add
additional appliances purchased and the digital home platform will
automatically display all information known by Lowe's about that
appliance.
Current features of the MyLowe's Rewards digital home platform
include:
- Product information: Easily store and access manuals,
warranties and other related documents in one place.
- Product recommendations: Shop for compatible appliance
replacements, parts and maintenance supplies.
- Maintenance reminders: Regularly maintain appliances
with project and schedule suggestions.
- How-to guides and tutorials: Read articles and watch
videos on common tasks, like how to clean an oven or replace a
water filter.
MyLowe's Rewards launched in Spring 2024 and is a free loyalty
program designed to help homeowners earn and save more when
shopping at Lowe's. Member-only benefits include points toward
MyLowe's Money, exclusive member offers, free standard shipping
starting at Silver Key status, free gifts and member-only
deals.
The Lowe's Digital Home Platform was built by Lowe's
Innovation Labs, a team focused on imagining, exploring and
accelerating the future of home improvement through emerging
technologies.
"We're building towards a future where our customers have all
the information about their home and home maintenance needs in one
place - think digital twin for their home," said Chandhu Nair,
Lowe's senior vice president of technology. "The Lowe's Digital
Home Platform is another way we are delivering on our Total Home
Strategy, enabling a total home solution for every need in the
home. We are excited to explore how this technology can help
personalize the home improvement experience for our customers."
This complements a broad portfolio of applications from Lowe's
Innovation Labs, including Lowe's Style Studio™, a
breakthrough kitchen visualization experience
designed exclusively for Apple Vision Pro, Measure Your
Space®, a room measurement tool for iPhone using ARKit and the
LiDAR Scanner, and experiences like Lowe's Product Expert™, a
custom GPT that delivers home improvement product recommendations
via generative AI, and the home improvement retail industry's
first interactive store digital twin, which makes it
easier for associates to access store information.
The Lowe's Digital Home Platform can be accessed online through
the MyLowe's Rewards member dashboard on Lowes.com. To learn more
about the loyalty program and sign up, visit:
Lowes.com/MyLowesRewards.
*MyLowe's Rewards Program subject to Terms & Conditions.
See Lowes.com/Terms for full program
details. Subject to change.
**Order history is viewable
for orders placed after 2021.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a
FORTUNE® 50 home improvement company serving
approximately 16 million customer transactions a week in the
United States. With total fiscal
year 2023 sales of more than $86 billion, Lowe's operates over
1,700 home improvement stores and employs approximately 300,000
associates. Based in Mooresville, N.C., Lowe's supports the
communities it serves through programs focused on creating safe,
affordable housing and helping to develop the next generation of
skilled trade experts. For more information, visit Lowes.com.
Media Contact
Amanda
Caskey
Lowe's Companies, Inc.
amanda.caskey@lowes.com
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SOURCE Lowe's Companies, Inc.
