ELLASSAY chooses Lectra Fashion PLM to support its business strategy and develop its brand DNA
January 28 2014 - 12:21PM
Lectra, the world leader in integrated technology solutions
dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-is pleased to announce
that ELLASSAY has chosen Lectra Fashion PLM to support its brand
management and global business strategy. A top womenswear brand in
China, ELLASSAY creates elegant, haute couture level fashion,
developed using sophisticated fabric and apparel technologies. The
company insists on a very high level of product quality therefore
it invests heavily in technology as well as in international design
talent. ELLASSAY's goal is to grow into a Chinese fashion brand
that influences both the domestic and international stage. They are
the first Chinese haute couture brand to participate in New York
Fashion week, presenting at the event's main venue. The motivation
to adopt Lectra Fashion PLM came from the need for the company to
optimize its management process and support growth. "With our
overseas activities, we needed a unique collection development
management solution," says Xia Guoxin, ELLASSAY Chairman. "We chose
Lectra Fashion PLM because of Lectra's unique and global project
implementation approach, as it takes into account the challenges we
face and is supported by 40 years of fashion expertise. We speak
the same fashion language," he explains. Lectra Fashion PLM also
convinced the R&D Director Fu Gang. "We believe Lectra Fashion
PLM can help us improve R&D collaboration and better control
our process, increasing speed while also bringing high quality
products to market," he adds.
Lectra Fashion PLM enhances
collection planning and enables early decision making
ELLASSAY designs and develops 80% of products in-house and
manufactures their entire range themselves. Lectra Fashion PLM will
help ELLASSAY improve collaboration between its design, development
and production teams. With Lectra's Fashion Platform, each
department will be able to work with the same information in
real-time. Xia Guoxin is directly in charge of planning, design and
development so having a consolidated view is particularly
important, especially for early decision-making. Lectra Fashion PLM
will also help the company better control workflow and collection
planning. As the company goes global, producing more styles while
mastering margins is a critical issue. By allowing ELLASSAY to
manage the entire fashion development process with a comprehensive
solution, Lectra Fashion PLM will help the company optimize costs.
"60% of our fabric is imported from European countries. To remain
competitive we need to better anticipate any issues within our
development process. I am confident that Lectra Fashion PLM will
support our global strategy while also ensuring cost control,"
continues Fu Gang. "We really believe Lectra is the best partner to
help us preserve our brand DNA while continuing to innovate and
stay a step ahead of our competitors," adds Xia Guoxin. In the
future, ELLASSAY plans to extend the footprint of their Lectra
Fashion PLM project by deeply integrating design, product
development and production to reinforce their international
business development.
About ELLASSAY Founded in 1996,
ELLASSAY is a leading Chinese fashion brand, owned by Shenzhen
ELLASSAY Fashion. With design as the cornerstone of the brand's
fashion and elegance, they have rolled out nearly 400 stores
throughout China, mainly in major cities. ELLASSAY targets for a
higher-income 25-40 year old urban woman, who is independent,
self-confident and stylish; a woman who embodies an elegant balance
of traditional and modern style.
ELLASSAY continues to focus on women's wear.
Jean-Paul Knott, former director of product development at Yves
Saint Laurent was appointed brand design consultant in 2004
bringing a personal and international wealth of fashion design
knowledge. In 2009 the brand was boosted by a 150 million Yuan
investment, resulting from a strategic alliance established with
The Carlyle Group, a private global equity firm. With the objective
of becoming "a worldwide leading Chinese fashion brand", ELLASSAY
strives to expand its influence on both the international and
domestic markets. Combining the best of both worlds, ELLASSAY
brings international fashion to China and Chinese fashion to the
world.
For more information, please visit
www.ellassay.com/en/main.htm
About Lectra
Lectra is the world leader in integrated technology solutions
that automate, streamline and accelerate product design,
development and manufacturing processes for industries using soft
materials. Lectra develops the most advanced specialized software
and cutting systems and provides associated services to a broad
array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags),
furniture, as well as a wide variety of other market sectors, such
as aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than
100 countries with 1,350 employees and $256 million in 2012
revenues. The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol E-mail: n.fournier-christol@lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
Lectra_ELLASSAY_press release
http://hugin.info/143494/R/1757609/594109.pdf
HUG#1757609
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