LECTRA: lectra.com: new site, new positioning
March 24 2015 - 1:04PM
The new lectra.com highlights Lectra's value proposition and
its high-end positioning
Lectra, the world leader in integrated technology solutions
dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-is pleased to announce
the complete redesign of its web site, lectra.com. The company
clearly defines its new brand image through the pages and reaffirms
its ability to support customer change.
Aimed mainly at businesses active in Lectra's major world
markets, the website draws visitors into an exploration of the
company's expertise and experience in fashion and apparel,
automotive and furniture. The customer is taken on a journey into
an exclusive universe where Lectra's value proposition is presented
across all its different sectors.
A new media center includes all of Lectra's different
publications. More than 130 videos, dozens of customer testimonials
and a range of white papers demonstrate how Lectra's experts can
help transform business processes to best address industry
challenges. There is also more detailed information about Lectra's
highly-innovative solutions on its five micro-sites-Lectra Fashion
PLM, Make it with Lectra, A Model for Change, Vector and
Versalis.
In line with Lectra's high-end positioning, the site draws
inspiration from the esthetic design codes of the luxury sector.
Published in several languages, it reflects the company's
international identity and strong ability to attract talent in
order to offer the most suitable approach and the most sustainable
solution to each of its customers.
"The new lectra.com is a radical overhaul of our previous site.
The originality and quality of its content make it stand out. It
demonstrates the unique character of the company, the only one in
its market to offer a combination of expertise, technology and
consulting. This is a strength which gives us direction and
inspiration for all our communication tools," said Myriam
Akoun-Brunet, Communications Director, Lectra.
lectra.com was designed in collaboration with Paris-based
digital agency, Insign.
About Lectra
Lectra is the world leader in integrated technology solutions
that automate, streamline and accelerate product design,
development and manufacturing processes for industries using soft
materials. Lectra develops the most advanced specialized software
and cutting systems and provides associated services to a broad
array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags),
furniture, as well as a wide variety of other market sectors, such
as aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than
100 countries with 1,500 employees and $281 million in 2014
revenues. The company is listed on Euronext.
For more information, please visit www.lectra.com
Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol E-mail: n.fournier-christol@lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
LectraCom_press release
http://hugin.info/143494/R/1905620/678196.pdf
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