Powered by AzureOpenAI Service from
Microsoft and now rolling out to beta users in the Life Time
app, L.AI.C intuitively serves up club, programming and
services information on demand with personalized workouts,
classes and product recommendations coming soon
CHANHASSEN, Minn.,
May 28,
2024 /PRNewswire/ -- Life Time (NYSE: LTH) today
announced the launch of L.AI.C ("lay-see"), the first generative,
AI-driven Healthy Way of Life personal companion for its members.
Now rolling out in beta via the Life Time member app, L.AI.C
represents the latest innovation in the company's relentless
pursuit to help people live healthier, happier lives.
Powered by AzureOpenAI Service from Microsoft, L.AI.C is being
trained in all aspects of Life Time athletic country clubs,
programs and services to quickly assist members with personalized
content and recommendations that enhance their experiences and help
them save time.
"AI advancements are unstoppable and we're embracing this
opportunity to provide our members with experiences that will only
get better and better – just as we have committed from the start,"
said Bahram Akradi, Life Time
founder, chairman and CEO. "We are thrilled to partner with the
Microsoft team and leverage their AzureOpenAI Service in the
development and launch of L.AI.C. Our inaugural version is just the
first small step into something that will quickly grow with
immeasurable long-term potential. From personalized, proactive
suggestions and reminders to virtually unlimited opportunities to
support our members' unique needs and preferences, L.AI.C will
further extend our brand as the trusted, go-to health and wellness
partner for a lifetime. The best is yet to come."
The first L.AI.C beta provides quick answers to questions
surrounding club descriptions, hours and offerings, and the tool
will quickly learn and adapt based on user inputs and preferences.
Future versions will offer customized class recommendations,
assisted class and court reservations, individualized workout
programs, responses to wellness related questions and connections
to online and in-club resources.
"From improving customer support to gaining insights from data,
generative AI is driving real business impact across industries of
all sizes across the globe," said Kathleen Mitford, CVP of Global
Industry, Microsoft. "We're excited to work with Life Time to
infuse AI innovation as part of their broader strategy to help
members achieve their health and wellness goals."
Just as Life Time continues to expand its physical presence with
new athletic country clubs, members can expect technology to be a
growing aspect of their experiences. "We are proud of the brand
we've created – a highly desired, trusted and reliable resource for
millions. The power of technology will magnify the tremendous
impact we can have in positively changing millions more lives – our
ultimate reason for being," added Akradi.
About Life Time®
Life Time (NYSE: LTH)
empowers people to live healthy, happy lives through its portfolio
of more than 170 athletic country clubs across the United
States and Canada. The health and wellness pioneer also
delivers a range of healthy way of life programs and information
via its complimentary Life Time Digital app. The Company's healthy
living, healthy aging, healthy entertainment communities and
ecosystem serve people 90 days to 90+ years old and is supported by
a team of more than 39,000 dedicated professionals. In addition to
delivering the best programs and experiences through its clubs,
Life Time owns and produces nearly 30 of the most iconic athletic
events in the country.
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SOURCE Life Time, Inc.