Life Time Founder, Chairman and CEO spearheads
new ball for better play, consistency and durability
CHANHASSEN, Minn., Aug. 9, 2024
/PRNewswire/ -- Life Time, which continues to be at the forefront
of the fastest-growing sport in America, today announced it has
filed a patent for The Ultimate Pickleball. Designed to
address common issues of inconsistent speed, bounce and durability,
the new patent-pending ball will be unveiled during an exclusive
event featuring tennis legend and pickleball fan, Andre Agassi, at Life Time's PENN 1 in
New York City on August 19.
Pickleballs currently on the market often play too slow or the
faster balls preferred by pros and higher-end players are
inconsistent in bounce and have significant issues with durability.
As an avid pickleball player and engineer, Life Time Founder, CEO
and Chairman, Bahram Akradi,
collaborated with his team to design a new pickleball with features
to address these issues.
"Life Time has elevated the game of pickleball since 2021 and
rapidly grown the number of courts we offer across North America, along with the best lessons,
leagues, tournaments and coaches," said Akradi. "A clear
opportunity that emerged was to advance the quality of gameplay and
participants' experiences with a vastly improved pickleball. I
always welcome the opportunity to solve challenges and am excited
to launch our Ultimate Pickleball as a solution to offer the
combination of improved weight, speed, hole distribution and
material to support consistent play and durability."
LT – The Ultimate Pickleball has undergone trials by some of the
best players within and outside of Life Time. It will debut
exclusively in Life Time clubs later this month and be used at all
Pickleball Classic tournaments. Later, the ball will be available
for sale at Life Time's racquet sports pro shops and online at LT
Shop.
With more than 700 permanent pickleball courts across its
locations, Life Time serves thousands of members and guests at its
clubs, hosting multiple Major League Pickleball (MLP) and
Professional Pickleball Association (PPA) tournaments nationwide,
as well as its own spring and fall Pickleball Classic tournaments
for members. The recent appointment of Andre Agassi as the inaugural chair of the
Life Time Pickleball and Tennis Board further highlights Life
Time's commitment to expanding access, enhancing programming, and
building community within the sport.
On August 19, Life Time will
welcome Agassi and other top pickleball pros and other athletes for
an evening of exhibition-style play and other category-defining
announcements with its partner JOOLA. The event will also be
livestreamed on its complimentary digital app.
Life Time recently launched instructional pickleball videos by
professional players Ben and Collin
Johns available on its complimentary digital app. For more
information on Life Time and Life Time Pickleball, please visit
www.lifetime.life.
About Life Time
Life Time (NYSE: LTH) empowers people
to live healthy, happy lives through its portfolio of more than 170
athletic country clubs across the United
States and Canada. The
health and wellness pioneer also delivers a range of healthy way of
life programs and information via its complimentary Life Time
Digital app. The Company's healthy living, healthy aging, healthy
entertainment communities and ecosystem serve people 90 days to 90+
years old and is supported by a team of more than 45,000 dedicated
professionals. In addition to delivering the best programs and
experiences through its clubs, Life Time owns and produces nearly
30 of the most iconic athletic events in the country.
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SOURCE Life Time, Inc.