With decades of expertise, Life Time's LTH
product development, formulation and production process ensures
healthy ingredient profile, efficacy, safety and rigorous
third-party testing
CHANHASSEN, Minn., Nov. 4, 2024
/PRNewswire/ -- According to a new survey* commissioned
by Life Time (NYSE: LTH), 71% of adults are overwhelmed by the
variety of supplement choices or confused by information on the
labels. Life Time has launched LTH, a new and rebranded line
of supplements and wellness products, nutrition programming and
coaching across its portfolio of athletic country clubs, online,
and via the Life Time app.
With more than 32 years in operation, Life Time initially
entered the nutritional supplement category more than two decades
ago after Founder, Chairman and CEO, Bahram
Akradi, paid for third-party testing of the multivitamin he
was taking. Upon receiving abysmal findings, he decided to create a
new line of products offering superior ingredients with strict
testing and quality standards.
Since that time, the supplement market has grown from
approximately 4,000 products to more than 95,000. Within this
space, the new brand launch LTH – which has expanded with more than
15 new products this year alone and more to debut in 2025 –
furthers Life Time's position as a premier nutritional products,
supplements wellness partner for consumers. LTH also offers
nutritional programs, one of which is D.TOX – a 14-day whole-food
reset with step-by-step guides, recipes, meal plans, classes and
guidance that has helped more than one million people adopt new
nutrition habits as part of their healthy way of life journeys.
Newly launched LTH supplements and wellness products include
NOURISH daily multivitamin and greens capsule, REWIND Collagen
Elixir and REVIVE Colostrum Powder. Additionally, LTH continues to
offer its best-in-class products, such as Omega-3 and Vegan
all-in-one protein featuring updated names – GLOW and FUEL,
respectively, with new packaging. Earlier this year, LTH also
debuted kids' wellness products, including a multivitamin and
magnesium drink mix, plus the new HYDRATE electrolyte supplement.
LTH products undergo extensive development processes to ensure
safety and science meets Life Time's unmatched expectations.
"Consumers are taking accountability and control of their
wellness in record numbers, but also are seeking guidance and
partners they can trust at every stage of life. We aim to be that
partner at Life Time and via our LTH portfolio," said Kimo Seymour, Senior Vice President, Life Time.
"Life Time has a 32-year history of helping people live healthier,
happier lives through our unmatched, all-encompassing ecosystem of
athletic country clubs, certified experts, comprehensive programs
and more. LTH supports our mission to influence positive change in
our current US health crisis with trustworthy, innovative,
easy-to-understand and scientifically backed products that are
always third-party tested."
Because the supplement market is flooded by companies and social
media influencers, 42% of survey respondents also said they rely on
social media and ads over expert advice. Yet, nearly 2 in 5 adults
are unsure if their supplements are beneficial, effective or
potentially harmful.
"There is no other company like Life Time that serves as a
complete wellness partner with the best people, places, programs,
products and experiences in healthy living, healthy aging and
healthy entertainment," Seymour noted. "LTH goes well above and
beyond regulatory standards with extreme attention to detail to all
aspects of the products we offer. Our ingredients are carefully
selected for quality, traceability and rigorously NSF third-party
tested to ensure a comprehensive, effective nutritional supplement
offering for the entire family."
New planned LTH products will feature a caffeine-free
pre-workout supplement, D.TOX protein snack bars, and cinnamon roll
flavored collagen peptides.
LTH nutritional and supplement products are currently available
in Life Time clubs and may be purchased by all online on the LT
Shop and via the complimentary Life Time App. To help consumers
further, Life Time has debuted an online LTH Quiz for those who are
interested in and/or confused on where to start with supplements.
The quiz can provide a personal baseline of your health status,
make LTH product recommendations and empower you to optimize your
health.
To learn more about the new and expanded LTH line and its
commitment to provide high quality supplements and wellness
products, listen to this episode of the Life Time Talks
podcast or view this video from our own renowned Coach Anika.
For more information about LTH, follow LT Shop on Instagram or
Facebook. To learn more about Life Time, visit www.lifetime.life or
follow on social media at Facebook, Instagram and LinkedIn. To
download the Life Time app, visit the Apple or Google Play
stores.
*Life Time commissioned Atomik Research to conduct an
online survey of more than 1,000 adults throughout
the United States
Access LTH product images here.
About Life Time
Life Time (NYSE: LTH) empowers people
to live healthy, happy lives through its portfolio of more than 175
athletic country clubs across the United
States and Canada. The
health and wellness pioneer also delivers a range of healthy way of
life programs and information, and the best curated products and
LTH nutritional supplements via its complimentary Life Time Digital
app. The Company's healthy living, healthy aging, healthy
entertainment communities and ecosystem serve people 90 days to 90+
years old and is supported by a team of more than 41,000 dedicated
professionals. In addition to delivering the best programs and
experiences through its clubs, Life Time owns and produces nearly
30 of the most iconic athletic events in the country.
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SOURCE Life Time, Inc.
