The new carousel shop, curated by Venus Williams, will feature the launch of her
exclusive collection with AQUA.
NEW
YORK, June 13, 2024 /PRNewswire/ -- Bloomingdale's, in partnership with Air
France, announces The Carousel @ Bloomingdale's: Game On. Curated by
Venus Williams, the shop is
available both in-store and online, to get customers excited for
the most anticipated event of the summer. Game On will feature an
array of must-have items across categories, including an exclusive
collaboration between the American Tennis Champion, fashion icon,
and entrepreneur, Venus Williams and
Bloomingdale's private label,
AQUA.
The Carousel, sponsored by Air France, promises a distinctive
variety of products catering to all types of sports enthusiasts.
The offerings are a blend of preppy athleisure, nostalgic retro
apparel, chic accessories, and summer beauty. In addition to the
AQUA X Venus Williams collection, the shop will include exclusives
from brands such as Anine Bing,
Longchamp, and Venus's own brands, Happy Viking and Asutra.
"Game On, curated by the iconic Venus
Williams and powered by the esteemed Air France, reinforces
Bloomingdale's position as a
culturally relevant retailer at the forefront of what is new,"
shared Frank Berman, EVP CMO at
Bloomingdale's. "The multicategory
products featured within the Carousel are inspired by the summer's
biggest events, and we're so excited for shoppers to discover new
must-haves."
The shop will be anchored by the exclusive AQUA x Venus Williams collaboration; a chic, fun, and
sporty line of athletic and ready-to-wear apparel and handbags
inspired by Venus's infamous style both on and off the tennis
court. The 36-piece collection consists of active sets, including
hoodies, joggers, sports bras, skirts, leggings, tennis dresses and
rompers. Shoppers can also look for statement pieces for everyday
wear, with cashmere cardigans, polos, vests, a maxi dress, and
more.
"As a longtime admirer of the brand, I am very excited to have
my own exclusive AQUA collection at Bloomingdale's," said Venus Williams. "This collection is a special
opportunity to draw inspiration from my personal style and create
chic pieces that can empower women to feel great and look great for
any occasion!"
In celebration of the summer carousel, Bloomingdale's will be hosting exclusive
activations for 59th Street shoppers including:
- Air France Travel Sweepstakes*: From June 13th to June 20th, those who stop by the
59th Street Game On Carousel shop can enter for the chance to win
two roundtrip business class tickets to Paris, France. With direct aisle access,
full-flat seats, menus curated by Michelin-starred chefs, and Sky
Priority, the winner can expect a quintessentially elegant French
experience from the moment they arrive at the airport.
- Venus Williams Meet & Greet: On June 13th from 5:30-7pm, Venus
Williams will be in-store at the 59th Street flagship to
meet customers as they shop her curated carousel and the AQUA x
Venus Williams collection.
- Carousel Kick-Off Event: On June
15th from 1-4pm, Bloomingdale's will be hosting an event for
59th Street shoppers in celebration of the Carousel opening with
Happy Viking protein samples, Asutra hand massages, a Little Words
Project tennis bracelet bead bar, Air France macarons, and full
sized Vacation Chardonnay Oil SPF 30 gifts with carousel
purchases.
Game On officially launches in select stores on June 13th and online June
17th. The shop will be live through August 26th. 59th Street, Boca Raton Town Center,
North Michigan Ave, Chestnut Hill, White
Plains, The Mall at Millenia, Roosevelt Field, Soho, Old Orchard, Mosaic,
University Village, Sherman Oaks Fashion Square, Walt Whitman, Bergen Shops at Riverside, and
Short Hills will all carry the AQUA x Venus
Williams collection.
Visit Bloomingdales.com and @Bloomingdales on Instagram to learn
more.
*NO PURCHASE NECESSARY. The "Air France Travel Sweepstakes"
is subject to Official Rules. Open to legal residents of the 50 US
incl. D.C. who have reached the age of majority in their state of
residence. Entry begins 9:00 AM ET
06/13/24 and ends at 11:59PM ET 06/20/24. LIMIT: One entry per person.
Sponsor: Bloomingdale's, 28-07
JACKSON AVE, LONG ISLAND CITY, NY 11101. For official
rules, send self-addressed envelope to "Air France Travel
Sweepstakes" Rules Request, c/o Bloomingdale's 28-07 JACKSON AVE, LONG
ISLAND CITY, NY 11101.
About Bloomingdale's
Bloomingdale's is America's only nationwide,
full-line, upscale department store. A division of Macy's, Inc.
(NYSE: M), it currently operates 32 Bloomingdale's stores, 21
Bloomingdale's The Outlet stores, and three Bloomie's stores in
California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas, Virginia, Washington. In addition, Bloomingdale's has an international presence
with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer
celebrated its 150th anniversary in 2022. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time, visit www.bloomingdales.com.
About Air France
Since it was founded in 1933, Air
France has offered its passengers a unique experience on board its
aircraft, which serve a vast network worldwide of over 200
international destinations. Air France aims to offer the best of France to its customers at every step of their
journey, taking elegance to new heights. With more comfortable
travel cabins, French gastronomy prepared by outstanding chefs,
curated airport lounges crafted by world-renowned designers and
architects, uniforms by exceptional couturiers, and complimentary
champagne in all cabins, Air France has been sharing French
excellence with the world for over 90 years. In 2004, Air France,
KLM Royal Dutch Airlines and Transavia formed the Air France-KLM
group. The combination of their strengths makes it one of the
leading groups of intercontinental traffic in Europe.
Media Contact: bloomingdales@finnpartners.com
View original
content:https://www.prnewswire.com/news-releases/bloomingdales-launches-latest-carousel-game-on-powered-by-air-france-302171549.html
SOURCE Bloomingdale's