Macy’s Launches Summer’s Greatest Hits Campaign with a Fresh Recording of “Lovely Day” by GRAMMY® Nominated Artist Amber Mark and Produced by GRAMMY® Award Winning Ryan Tedder
June 20 2024 - 9:52AM
Business Wire
Macy's Celebrates the Spirit of Summer with
Iconic Trends and Timeless Styles for Every Memorable Moment
Macy’s launches a new campaign, Summer’s Greatest Hits, to
celebrate the beginning of summer. The beginning of every season
comes with so much promise and excitement. These are the precious
moments in our lives that are spent with loved ones creating
unforgettable experiences and lasting memories. But it’s not about
perfection or overplanning but about finding joy in every moment.
Macy’s has captured that very essence in Summer’s Greatest Hits –
the celebration will extend to online and in-store experiences,
through fresh assortment and at the Macy’s 4th of July
Fireworks®.
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Macy's Summer's Greatest Hits celebrates
the summer with iconic trends and timeless styles for every
memorable moment (Photo: Business Wire)
To mark this special time, Macy’s is launching a new summer
anthem – a fresh version of the classic, “Lovely Day” by Bill
Withers. Performed by GRAMMY-nominated R&B artist Amber
Mark and produced by three-time GRAMMY award winning producer
Ryan Tedder, this fresh take on a timeless hit captures the
essence of summer's carefree spirit. Mark will perform “Lovely Day”
on the Macy’s 4th of July Fireworks, to be broadcast nationwide on
NBC and streaming on Peacock®.
“We love celebrating the start of a new season, from kicking off
summer with our iconic fireworks to kicking off the holidays with
Thanksgiving. Macy’s Summer's Greatest Hits will lean into what’s
special about summer moments. From the first day of summer, to the
4th of July, to back-to-school shopping, we will celebrate all that
makes summer, summer,” said Sharon Otterman, chief marketing
officer of Macy’s. “We bring this campaign to life with exciting
online and in-store experiences, enriched with compelling
storytelling, music and creative across all our platforms.”
Summer’s Greatest Hits features the season’s hottest trends and
exciting sales events that transform shopping into an experience,
where soaking up the sun and scoring amazing deals elevate seasonal
style. The campaign highlights summer’s greatest fits, featuring
casual essentials, special occasion dressing, must have beauty
favorites and much more. From road trips to poolside barbeques to
weddings, Summer’s Greatest Hits will captivate customers
throughout the season.
“'Lovely Day' is such an iconic summer song, and when Ryan and
Macy’s reached out about having me on vocals for their summer
campaign and to perform at the fireworks, the answer was pretty
obvious, it felt like a natural fit. Let’s keep the summer vibes
going!” said Amber Mark.
Macy’s Summer’s Greatest Hits campaign launches across
television, digital media, social, out-of-home and on Macy’s brand
channels today, June 20. The campaign embraces the beauty of the
real-life moments emerged in a series of anthemic spots along with
social-first creative. Macy’s will feature a weekly countdown
celebrating Summer’s Greatest Hits via unified storytelling across
digital, social and in-store surprise and delight moments to
inspire joy. Visit macys.com for more information and join the
conversation on social using the hashtag #MacysSummerHits.
Fans nationwide will have a front row seat to Macy’s 4th of July
Fireworks by tuning into NBC or streaming on Peacock® at 8-10 p.m.
ET/PT, 7-9 p.m. CT/MT. An encore presentation of the show will also
air at 10 p.m. ET/PT.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop through an
off-price assortment at Macy’s Backstage and at our highly curated
Macy’s small format stores. Each year, Macy’s provides millions
with unforgettable experiences through Macy’s 4th of July
Fireworks® and Macy’s Thanksgiving Day Parade® and helps our
customers celebrate special moments, big and small. We’re guided by
our purpose—to create a brighter future with bold representation
that empowers more voice, choice, and ownership for our colleagues,
customers, and communities.
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version on businesswire.com: https://www.businesswire.com/news/home/20240620103983/en/
Julissa Bonfante / Erin Dougherty communications@macys.com
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