Manchester United Announces Partnership with Kagome, Japan
October 17 2012 - 8:30AM
Business Wire
(NYSE:MANU) Manchester United Football Club has today announced
a new three year partnership with Japan based soft drinks
manufacturer, Kagome.
The new partnership which will last until the end of the 2015/16
season will see the well-known Japanese brand become the Club’s
Official Soft Drink Partner in Japan.
Kagome produces a range of vegetable and fruit based soft
drinks, including tomato juice, fruit & vegetable mixed juice
and vegetable-origin lactic acid bacteria based drinks aimed at
consumers who live a healthy and active lifestyle. Founded in 1899
Kagome has become Japan’s market leader in the production,
cultivation and manufacture of tomato based products including
tomato Ketchup, tomato Juice, vegetable mixed juice and fruit and
vegetable mixed juice.
Manchester United’s Commercial Director, Richard Arnold
said:
‘Kagome’s products symbolise health and wellbeing and what
better way to endorse this than to partner with the number one club
in the world’s biggest sport. This is the Club’s first partnership
of its kind and we are delighted to be able to work with such a
well-established company that, like United, has over 100 years’
experience in its field. Manchester United has almost 4 million
followers in Japan and every time we visit, the welcome we receive
is overwhelming. I hope that all of these fans will support this
new way of connecting with the Club and enjoy some of the great
products and activities Manchester United and Kagome will bring
them.’
Mr. Ryo Koshino, Executive Officer, General Manager, Corporate
Communication Division comments:
‘Kagome encourages and promotes a healthy lifestyle through
exercise and vegetable intake. We feel our partnership with
Manchester United, which is one of the world’s most popular
football clubs, possessing a long history of tradition, will allow
us to promote Kagome and our products to a wider audience. We will
appreciate your continuous support of both Manchester United as
well as Kagome products.’
About Manchester United
Manchester United is one of the most popular and successful
sports team in the world, playing one of the most popular spectator
sports on Earth.
Through our 134-year heritage we have won 60 trophies, enabling
us to develop the world’s leading sports brand and a global
community of 659 million followers. Our large, passionate
community provides Manchester United with a worldwide platform to
generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media &
mobile, broadcasting and matchday.
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