Manchester United Announces Sponsorship with China Construction Bank
January 15 2013 - 5:30PM
Business Wire
NYSE: MANU. The world’s leading football club, Manchester United
has today agreed to a three year sponsorship with one of China’s
most prominent banking groups, China Construction Bank (CCB).
As part of the agreement China Construction Bank will hold the
rights exclusively to produce the official Manchester United
branded credit card in mainland China.
This new partnership is the Club’s first sponsorship with a
Chinese bank.
The CCB Manchester United Credit Card is set to be popular with
the Club’s fans in China, offering them a range of exciting
benefits including various Club-related benefits and incentives.
CCB will be marketing the Manchester United Credit Card to its
almost 102 million personal banking customers in Mainland
China.
Much like Manchester United CCB has accumulated many accolades,
receiving over 30 awards from renowned local and international
institutions in the first half of 2012.
Commenting on the partnership, Manchester United’s Commercial
Director, Richard Arnold, said:
“We are very pleased to be partnering with China Construction
Bank to bring the official Manchester United Credit Card to China.
Manchester United has a huge following in China of 108 million. We
know from our visits there, including to Shanghai last summer, that
our Chinese followers have always been among the most supportive.
Through our relationship with CCB we hope not only to give fans an
excellent product, but also bring them closer to the Club they so
passionately support.
“As China’s fiscal and industrial strength continues to grow, it
is establishing itself as a leader in the global economy and the
place for businesses to invest. In 80 major cities in China CCB
have almost 60% of all branches, making them the ideal partner to
connect with our fans.
“Together with our TV and mobile partners, financial services
products give us tangible ways of providing real benefits to our
fans that enable them to establish a closer relationship with their
favourite team."
As one of the ‘big four’ banks in China, CCB employs over
320,000 employees and has almost 14,000 domestic branches, as well
as overseas branches in Frankfurt, Hong Kong, Johannesburg, New
York, Seoul, Singapore, Tokyo and Sydney.
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 135- year heritage we have
won 60 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
Manchester United (NYSE:MANU)
Historical Stock Chart
From Oct 2024 to Nov 2024
Manchester United (NYSE:MANU)
Historical Stock Chart
From Nov 2023 to Nov 2024