Singha Extends Sponsorship with Manchester United
January 29 2013 - 7:30AM
Business Wire
(NYSE:MANU) Manchester United’s Official Beer Partner, Singha
has today announced it is to extend its sponsorship with the
English Premier League leaders.
This announcement will see the original three year sponsorship
extended by a further three years, to 2016.
Manchester United Commercial Director, Richard Arnold,
comments:
“2013 sees Singha celebrate its 80th anniversary and what better
way to commemorate this than to renew our successful relationship.
Manchester United is delighted to be keeping Singha within its
family of sponsors and looking forward to building on the fantastic
achievements the partnership has created so far. I am confident the
next three years will be just as positive.”
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 135-year heritage we have
won 60 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
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