Manchester United Announces Partnership with Donaco International Limited
August 19 2015 - 5:00AM
Business Wire
- Club’s First Official Casino Resort
Partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South
Korea
Manchester United (NYSE:MANU) has today announced a ground
breaking partnership with Donaco International Limited, a prominent
casino resort company in Asia.
Donaco International Limited, founded in 2002, operates leisure
and entertainment businesses across the Asia Pacific region, namely
the Star Vegas Resort & Club in Cambodia and a five-star casino
resort complex called Aristo International Hotel in Vietnam.
The agreement will see the two organisations work together to
connect with the club’s 325 million fans across Asia, through the
use of exclusive club content and branding.
Manchester United Group Managing Director, Richard Arnold,
comments:
“This is a significant partnership for Manchester United, with
Donaco being our first ever Official Casino Resort partner in
Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea. We are
looking forward to working with Donaco and bringing the excitement
of Manchester United to our millions of fans in these
countries.”
Donaco Managing Director, Joey Lim comments:
“Donaco takes great pride in its commitment to delivering
best-in-class casino resorts to our customers in Asia.
“Through our partnership with Manchester United, we look forward
to delivering compelling marketing campaigns to better engage with
our customers and fans and help expedite our growth and footprint
across the region.”
ENDS
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 137-year heritage we have
won 62 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
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Kate LoweManchester United Ltd+44 (0) 161 868
8427Kate.lowe@manutd.co.uk
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