Manchester United and Uber Announce Global Partnership
January 12 2017 - 5:00AM
Business Wire
- First partnership of its kind for the
club
- Global campaigns creating exclusive
experiences for Uber riders and drivers around the world
- Dedicated Uber zone to be created at
Old Trafford
Manchester United (NYSE:MANU) and Uber are today
announcing a global partnership, the first of its kind for the
football club, which will enhance fans’ matchday experience at Old
Trafford and how they connect with the club on a global scale.
As part of the partnership, a dedicated Uber pick-up and drop
off zone will be set up at Old Trafford, creating a convenient and
safe way for all fans to travel to and from games, with just a few
taps of their smartphone. Over the next several months, Uber will
also connect fans in over 30 countries around the world to
Manchester United through a number of experiences, including
behind-the scenes content, bringing fans together on match days
wherever they are watching, and sending riders and drivers to the
Club’s famous Theatre of Dreams.
Manchester United’s Group Managing Director, Richard Arnold
comments:
“Manchester United is always looking at ways in which we can
improve our fans’ experience and our relationship with Uber will
allow us to do this in new and exciting ways.
“Supporters will tell you that the journey to and from a game,
whether they are watching it at Old Trafford or another venue on
the other side of the world, is an important part of the matchday
experience, contributing to the build-up and anticipation of the
day. Working with Uber we will look to enhance this experience for
our 659 million followers, both home and abroad, by bringing them
the spirit of Old Trafford and Manchester United through various
experiences and interactive campaigns.”
Amy Friedlander Hoffman, Head of Business Development -
Experiential Marketing at Uber comments:
“Uber makes it easier for people around the world to connect to
what they care about and now we’re excited to give that connection
to Manchester United fans.
“We’re thrilled to be partnering with Manchester United to not
only make match day transportation more seamless, but to deliver
fans incredible experiences throughout the season, no matter where
they are supporting from."
ENDS
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 138-year heritage we have
won 64 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
About Uber
Uber’s mission is to make transportation as reliable as running
water—everywhere, for everyone. We started in 2010 to solve a
simple problem: how do you get a ride at the touch of a button? Six
years and over two billion trips later, we’ve started tackling an
even greater challenge: reducing congestion and pollution in our
cities by getting more people into fewer cars.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170112005418/en/
Enquiries:Manchester United LtdKate Lowe, +44 (0) 161 868
8427kate.lowe@manutd.co.ukUberSteph Jell, +44 (0)
7929507606stephaniej@uber.com
Manchester United (NYSE:MANU)
Historical Stock Chart
From Jul 2024 to Aug 2024
Manchester United (NYSE:MANU)
Historical Stock Chart
From Aug 2023 to Aug 2024