Meredith Continues to Expand Social Networking Footprint With MixingBowl.com
May 06 2009 - 11:25AM
PR Newswire (US)
Invites America to Join Growing Digital Community of Cooks NEW
YORK, May 6 /PRNewswire-FirstCall/ -- Meredith Corporation (NYSE:
MDP), is continuing to expand its online presence with Mixing
Bowl(TM), a social network built entirely around food. Mixing Bowl
(http://www.mixingbowl.com/), which launched in January, is the
ultimate online community for cooks of any level. With an emphasis
on user-generated content, the site invites everyday chefs to come
together and exchange recipes, plan gatherings or celebrations,
share photos, participate in contests, post messages, and more.
Mixing Bowl's powerful social networking engine gives users
unprecedented power to filter and control their experience. The
site is the latest addition to The Meredith Women's Network, a
growing portfolio of digital properties that engages 15 million
unique visitors monthly, according to Omniture. "Mixing Bowl is
built around people," says Jeff Myers, VP/GM, Meredith Corporation.
"More and more cooks are going online to find recipes, plan meals,
and to connect with others who share their passion for food. The
site takes the online food experience to another level by creating
communities that empower users to choose how they connect and
engage with each other." The Mixing Bowl platform offers
advertisers and marketers unique opportunities to target consumers
by creating groups to test new branded recipes and products,
sponsoring contests, and offering coupons. "With Mixing Bowl, we're
breaking new ground with sponsors," says Lauren Wiener, SVP,
Meredith Interactive. "Marketers can become part of the site's
social fabric, which means immediate feedback and valuable insights
into their customers. Plus, the powerful analytics tools allow
marketers to measure the effectiveness of their site activities and
the community as a whole." Meredith engaged Ripple6, a leading
provider of white label social media services, to build, enable and
maintain Mixing Bowl on its platform. "In addition to their tools
for measurement and monetization, the Ripple6 group functionality
provides us with a powerful platform for marketers and sponsors to
come into Mixing Bowl, participate, and add value to the
community," said Myers. The site is being promoted online, in-book,
and via e-newsletter, through Meredith's portfolio of media brands.
Additional customized features will continue to roll out in 2009.
As an extension of the website, a Mixing Bowl special interest
publication will be introduced this summer. "Mixing Bowl
significantly enriches our strategic goal of deepening our
conversation with women on all platforms, but particularly within
the digital space," says Jack Griffin, President, Meredith
Publishing Group. "We believe it strongly positions Meredith for
growth in this key strategic sector of our media business."
Contact: Amanda Cortese / / 212.551.7087 Becky Wisdom / /
212.551.7189 DATASOURCE: Meredith Corporation CONTACT: Amanda
Cortese, +1-212-551-7087, , or Becky Wisdom, +1-212-551-7189, ,
both of Meredith Corporation Web Site: http://www.meredith.com/
http://www.mixingbowl.com/
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