Meredith Unveils Updated Market Positioning and Logo
August 10 2009 - 7:00AM
PR Newswire (US)
Reflects Combined Strength of Consumer Brands, Media Properties
& Marketing Capabilities DES MOINES, Iowa and NEW YORK, Aug. 10
/PRNewswire-FirstCall/ -- Meredith Corporation (NYSE:MDP)
(http://www.meredith.com/) - the leading media and marketing
company serving American women - today introduced an updated market
positioning and logo that reflect the strength of Meredith's
multi-platform consumer brands; its leading print, broadcast and
digital media properties; and its innovative marketing
capabilities. (Logo:
http://www.newscom.com/cgi-bin/prnh/20090810/CG58830LOGO) "Through
careful execution of our strategic plan, Meredith has evolved into
a multi-faceted media and marketing company serving 75 million
American women and the marketers that want to reach them," said
Meredith President and CEO Steve Lacy. "This updated positioning
and logo better reflect our ability to engage consumers and
marketers in meaningful and mutually beneficial dialogues across
multiple platforms." Going forward, Meredith will refer to its
publishing and related interactive properties as National Media
Brands to reflect their national scope and multi-platform
distribution capabilities. Meredith's broadcasting properties will
now be called Local Media Brands to reflect their ability to serve
local consumers and advertisers across various video and digital
platforms. Meredith's cross-platform and custom marketing
capabilities - including Meredith Integrated Marketing, Meredith
360 and Meredith Video Solutions - will be presented under the
Marketing Solutions banner. To help visualize its evolution,
Meredith is introducing an updated corporate logo. It features four
interlaced letter "m's" that reflect Meredith's ability to
distribute content across multiple platforms and bring to bear all
its marketing services capabilities on behalf of clients. The
colors, typeface and fonts are inviting, social and friendly, all
attributes that align well with Meredith's brands and culture. The
updated identity was designed by Lippincott, one of the world's
leading branding companies. Lippincott's impressive list of more
than 3,000 clients includes Coca-Cola, McDonald's, Walmart and
Sprint. Meredith Corporation is the leading media and marketing
company serving American women. Meredith combines well-known
national brands - such as Better Homes and Gardens, Parents and
Family Circle - with 12 local network-affiliated television brands
in fast growing markets. These brands have popular and robust Web
sites as well. Meredith is the industry leader in creating content
in key consumer interest areas such as family, home, health and
wellness, and self-development. Meredith then uses multiple
distribution platforms - including print, television, online,
mobile and video - to provide consumers with the content they
desire and to deliver the messages of its marketing partners.
Meredith also features full-service marketing solutions
capabilities that provide national and international companies with
innovative and cutting-edge marketing services. In the last three
years, the company has significantly added to its portfolio through
acquisitions and investments in the digital, mobile, word-of-mouth,
health care and database areas. Contact: Art Slusark (515)
284-3404; Patrick Taylor (212) 551-6984;
http://www.newscom.com/cgi-bin/prnh/20090810/CG58830LOGO
http://photoarchive.ap.org/ DATASOURCE: Meredith Corporation
CONTACT: Art Slusark, +1-515-284-3404, , or Patrick Taylor,
+1-212-551-6984, , both of Meredith Corporation Web Site:
http://www.meredith.com/
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