Better Homes and Gardens(TM) Offers a Fresh Coat of Affordable Style With New 'Editors' Choice Paint Colors'
November 09 2009 - 5:03PM
PR Newswire (US)
In Partnership With Dutch Boy® Paint and Available Only at Walmart
CLEVELAND, Nov. 9 /PRNewswire/ -- Beginning this fall, bring the
pages of America's favorite magazine into your home with Dutch Boy
Paint's new line of Better Homes and Gardens "Editors' Choice Paint
Colors." (Photo:
http://www.newscom.com/cgi-bin/prnh/20091109/CL06285 ) Available
exclusively at approximately 3,400 Walmart stores nationwide, this
interior paint palette of 160 inviting hues reflects the classic
yet contemporary aesthetic of the Better Homes and Gardens' paint
and color experts. Created to help simplify the selection process,
each color will be showcased on an oversized three-and-a-half by
five-inch color chip. Individual color family brochures will
provide customers with editorial-quality photography and Better
Homes and Gardens decorating and color ideas. "Better Homes and
Gardens Editor's Choice Paint Colors help streamline the decorating
process by making color choices easier, allowing customers to
achieve today's traditional style as featured in the pages of the
magazine," said Better Homes and Gardens' Creative Director,
Bradford Hong. To provide an even more effortless shopping
experience for customers, the Editors' Choice Paint Colors will
also coordinate with a variety of existing Better Homes and Gardens
products available at Walmart, including window treatments, bedding
and bath products. Paint color recommendations can be found on
corresponding product packaging to take the guesswork out of home
decorating. "By partnering with Better Homes and Gardens, we are
able to provide Walmart customers with a high-quality paint in a
beautiful array of colors that helps them create home decor that is
synonymous with Better Homes and Gardens," said Dutch Boy Director
of Marketing, Jose Martinez. "The paint offering is definitely one
that customers can count on to deliver stunning, long-lasting
results." Each of the Editors' Choice Paint Colors is tinted in
Dutch Boy HOME(TM) Interior Latex Paint, a formula that offers a
one-coat application and is available in Interior Flat, Satin and
Semi-Gloss sheens. Dutch Boy HOME has received top ratings for its
high quality and value seven years in a row by a national
independent study. There are eight color families within the Better
Homes and Gardens Editors' Choice Paint Colors. -- Timeless Blues -
Signals serenity, water and dependability. Deep blue reassures with
strength and stability. Clear, watery blues revise and refresh.
Create a calming effect with pale blue hues. -- Lovely Lavenders -
Conveys romance, creativity and luxury. Pale lavender is both fresh
and nostalgic. Bright purples are rich and regal. Create a sense of
mystery with deep lavender. -- Blushing Pinks - Signals
tranquility, love and good cheer. Create a variety of emotions with
hot pinks that bring joy to a room, pale pinks that calm the
senses, or bubblegum pinks that serve to inspire feelings of
innocence. -- Sunny Apricots - Exudes energy, friendship and good
health. Warm a space with rich apricots or create a flattering glow
with pale tones. Be daring and use bright orange shades to rev up
an interior and take it to the next level. -- Savory Spices -
Delivers warmth, passion and security. Deep oranges and reds ignite
heat in a room, Golden shades bring cheer and spicy browns add
stability. -- Yellow Bouquet - Delivers optimism, wisdom and
sunlight. Enjoy pale yellows that soften a space, bright yellows
that confidently grab attention, and golden yellows that add
richness and elegance. -- Mixed Greens - Feelings of comfort,
nature and growth abound. Become one with nature by using the
earthy greens. Bright greens refresh the spirit, while deeper green
shades work to cozy up a space. -- Soothing Neutrals - Suggests
safety, flexibility and earthiness. Cool, confident grays are
featured while restful beiges can be used to tone down the stronger
hues. Crisp whites work to clean and freshen the palette's
remaining color offerings. The per gallon retail price of the
Better Homes and Gardens Editors' Choice Paint Colors starts at
$14.97. The full paint palette can be viewed online at
http://www.bhglivebetter.com/. In-store color family displays will
vary by location, but all families will be represented in each of
the 3,400 stores. For more information call Dutch Boy customer
service line at 1-800-828-5669. ABOUT BETTER HOMES AND GARDENS
Better Homes and Gardens is America's largest enthusiast magazine
brand, fueling and satisfying consumers' desire for improving their
home and their lives. Better Homes and Gardens is designed to be a
vibrant down-to-earth guide for the woman who is passionate about
her home and garden and all they encompass. BHG.com, the magazine's
interactive companion, is the premier home and family site on the
web. Published 12 times a year by Meredith Corporation (NYSE:MDP),
Better Homes and Gardens has a readership of more than 39 million
and a circulation of 7.6 million. ABOUT MEREDITH CORPORATION
Meredith Corporation is the leading media and marketing company
serving American women. Meredith combines well-known national
brands - including Better Homes and Gardens, Parents, Ladies' Home
Journal, Family Circle, American Baby, Fitness and More - with
local television brands in fast growing markets. Meredith is the
industry leader in creating content in key consumer interest areas
such as home, family, health and wellness and self-development.
Meredith then uses multiple distribution platforms - including
print, television, online, mobile and video - to give consumers
content they desire and to deliver the messages of its marketing
partners. Additionally, Meredith uses its many assets to create
powerful custom marketing solutions for many of the nation's top
brands and companies. The goals of these programs are to increase
consumer loyalty and produce repeated consumer interaction. In the
last two years, Meredith has significantly added to its
capabilities in this area through the acquisition of cutting-edge
companies in areas such as online, word-of-mouth and database
marketing. ABOUT DUTCH BOY Since 1907 Dutch Boy has been one of the
most recognizable and trusted paint brands in the United States. In
recent years, the brand has brought a host of new products and
packaging breakthroughs to market with its commitment to quality
and simple innovations. These include the Twist & Pour® paint
container, an all-plastic gallon that features an easy twist-off,
twist-on lid; the Ready-to-Roll® 2-1/2 gallons, project-sized paint
tray; the Color Simplicity® paint selection system, a comprehensive
and easy-to-use paint color rack; a breakthrough partnership with
Crayola® with a special 96-color palette of exclusive Crayola Kid's
Room colors; Scented Ceiling Solution(TM) II, a pleasantly scented
ceiling coating and most recently, Refresh® paint containing
exclusive odor-eliminating Arm & Hammer® technology. With all
this innovation, and showing no signs of slowing down after more
than 100 years, Dutch Boy continues to be an industry leader in
delivering quality paint products and innovative solutions while
continuing to be one of the most recognizable brands in the market
today. For additional information on Dutch Boy and its numerous
simple innovations, visit http://www.dutchboy.com/. ABOUT WALMART
Every week, millions of customers visit Walmart Stores,
supercenters, Neighborhood Markets, and Sam's Club locations across
America or log on to its online store at http://www.walmart.com/.
The company and its Foundation are committed to a philosophy of
giving back locally. Walmart is proud to support the causes that
are important to customers and associates right in their own
neighborhoods, and last year gave more than $378 million to local
communities in the United States. More information about Walmart
can be found by visiting http://www.walmartstores.com/.
http://www.newscom.com/cgi-bin/prnh/20091109/CL06285 DATASOURCE:
Dutch Boy Paint CONTACT: Julie Brosien, Falls Communications,
+1-216-696-0229, Web Site: http://www.dutchboy.com/
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