5min to Syndicate Video Content for The Style Network, G4, For Dummies(R) and Meredith
December 02 2009 - 9:00AM
PR Newswire (US)
NEW YORK, Dec. 2 /PRNewswire/ -- 5min, the leading syndication
platform and destination for vertically focused broadband
instructional, knowledge and lifestyle videos, today announced that
it has closed shortform syndication deals with The Style Network
and G4 cable networks; For Dummies®; and Meredith Corporation
(NYSE:MDP). 5min will extend online viewership while opening up new
advertising opportunities for each partner by intelligently
matching the videos to targeted audiences. In addition to today's
announcement, 5min has also recently partnered with Scripps
Networks (Food Network, HGTV, and DIY Network), HealthCentral,
Hachette Filipacchi (Woman's Day, ELLE, Car & Driver),
Kiplinger and Britannica. Starting today, 5min will syndicate
content from The Style Network, G4, For Dummies and Meredith
through its VideoSeed Semantic Syndication platform, which
populates contextually relevant content across a distribution
network of 350+ sites reaching over 300 million unique visitors a
month. "The Web has opened up extraordinary opportunities for major
media brands to reach engaged and targeted audiences," said Ran
Harnevo, CEO of 5min. "However, reaching these audiences has proven
to be costly and difficult because they are fragmented across the
Web, until now. By reinventing the cable network online, 5min
enables content producers to reach niche audiences en masse through
one distribution platform. This provides our partners with an
instantaneous and significant new revenue opportunity." Adding to a
library of more than 100,000 lifestyle, instructional and knowledge
videos, 5min will distribute the following content across its
network: -- The Style Network's transformational, relatable and
inspiring lifestyle programming for women ages 18-49. Content from
The Style Network includes practical makeover tips and ideas for
women from the network's popular series such as "Clean House," "How
Do I Look" and "Whose Wedding Is It Anyway." -- G4 videos on
technology, web culture, animation, videogames, live events and
more. Featured content from G4 will include game reviews, previews,
tips, tricks and cheats from X-Play, television's most-watched
gaming show. -- For Dummies, 5min will create a branded channel
that showcases 120 For Dummies videos, in addition to distributing
them throughout its network. The For Dummies videos come from a
team of expert bloggers who offer advice in plain English on topics
such as how to hook up a modem or carve a turkey, knit your first
scarf or load your new iPod. The world's bestselling reference
series, For Dummies has more than 200 million books in print,
covering 1,600+ topics. The series is part of Wiley Publishing,
Inc.'s stable of educational and reference books. -- Meredith's
leading lifestyle content from Better TV and Parents TV, commencing
with 500 videos and adding up to 225 new videos each month.
Bettertv.com features 20+ channels of video information covering
food, family, home, style, remodeling, entertainment,
relationships, fitness and health. It features experts from across
Meredith's brands such as Better Homes and Gardens, Ladies' Home
Journal, More, Family Circle, and Fitness. Parents TV content
features experts from Parents, Family Circle, American Baby and
more to help guide parents through every phase from conception to
college, and many steps in between. About 5min 5min is the leading
syndication platform for lifestyle, knowledge and instructional
videos, reaching over 300 million monthly unique visitors.
Reinventing the cable network online, 5min reaches engaged and
targeted audiences of passionate consumers through its network of
more than 350 niche websites. The 5min video library comprises more
than 100,000 short-form videos from some of the world's largest
media companies, as well as the most innovative independent
producers. Visit http://solutions.5min.com/ for more information.
About For Dummies® After nearly 20 years and with more than 200
million copies printed, For Dummies is the world's bestselling
reference series, well known for enriching people's lives by making
knowledge accessible in a fun and easy way. Loyal customers around
the globe agree that For Dummies is "more than a publishing
phenomenon ... [it is] a sign of the times," [The New York Times].
The books span every section of the bookstore, covering topics from
health to history, music to math, sports to self-help, technology
to travel and more. The For Dummies brand presence is further
expanded with the addition of eBooks, a corporate custom publishing
program, a robust consumer website and a licensed product line that
includes consumer electronics, culinary, crafts, video, software,
musical instrument packs, home improvement, automotive, game and
more. For more information, visit Dummies.com. For Dummies is a
branded imprint of Wiley. About Meredith Corporation Meredith
Corporation (http://www.meredith.com/) is the leading media and
marketing company serving American women. Meredith combines
well-known national brands - including Better Homes and Gardens,
Parents, Ladies' Home Journal, Family Circle, American Baby,
Fitness and More - with local television brands in fast growing
markets. Meredith is the industry leader in creating content in key
consumer interest areas such as home, family, health and wellness
and self-development. Meredith then uses multiple distribution
platforms - including print, television, online, mobile and video -
to give consumers content they desire and to deliver the messages
of its marketing partners. Additionally, Meredith uses its many
assets to create powerful custom marketing solutions for many of
the nation's top brands and companies. In the last two years,
Meredith has significantly added to its capabilities in this area
through the acquisition of cutting-edge companies in areas such as
online, word-of-mouth and database marketing. DATASOURCE: 5min
CONTACT: Tim Inthirakoth, 5min, +1-781-916-9090 ext. 805, Web Site:
http://solutions.5min.com/
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