I Dreamed Compassion Was Never Out of Fashion SANTA MONICA, Calif., Nov. 28 /PRNewswire/ -- It will be a dream come true for shoppers when Maidenform opens the Dream boutique at Divine Design, the premier shopping event benefiting Project Angel Food. Maidenform will donate 500 hundred sets of Dream Bras and Pants for the six-day shopping extravaganza held at the Barker Hangar in Santa Monica, CA. From November 30 to December 5, more than 10,000 people, including celebrities, will shop at discounted prices to raise money for charity. All proceeds benefit Project Angel Food, a nonprofit that prepares and delivers meals daily throughout Los Angeles to more than 1,200 people living with HIV/AIDS, cancer, diabetes and other serious illnesses. "Maidenform is proud to participate in Divine Design for the sixth year in a row," said Norah Alberto, Senior Style Director, Maidenform Brands, Inc. "We hope that everyone who picks up a new Dream Bra at the Maidenform boutique will feel as good on the inside as they'll look on the outside because they'll be raising money for such an important cause." This year, the Maidenform boutique will exclusively feature the Dream Bra -- the first bra personalized to fit, feel and wear like a dream. The Dream Bra was custom fit on real women to ensure that each size provides the most comfortable, personalized, figure-flattering fit. The Dream Bra features all the attributes a woman wants in a bra. Maidenform's design team spent two years designing a bra that is comfortable and flattering to women of all sizes and shapes. The Dream Bra possesses six key features in design, construction and fit that make it the ultimate in bra perfection: -- Personalized fit makes it truly unique - unlike most bras, it is designed size by size from 32A to 40DD -- Provides style and versatility with a sweetheart neckline that graduates to convertible comfort straps which can be worn as conventional underwire or criss-cross style -- Features a patented flip-resistant wire channel -- Offers superior shaping with signature two-way stretch foam, stretch- to-fit comfort cups -- Creates a smooth look under clothes with soft two-ply sides -- no elastic is exposed to the skin, so it is ultra soft against a woman's body -- Answers women's needs by providing coverage where they want it, and not where they don't The Dream Bra is available at national retailers in sizes 32A to 40DD with a suggested retail price of $32.00. The Dream Bra is available in black, white, almond, body beige and pearl blush, plus three fashion colors - winterberry, pink nectar and dream blue. A matching Dream pant is also available in sizes S to XL in pearl blush, winterberry, pink nectar and dream blue with a suggested retail price of $14.00. About Maidenform Brands, Inc. Maidenform Brands, Inc., is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During the company's 83-year history, Maidenform believes it has built strong equity for its brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform(R), Flexees(R), Lilyette(R), Self Expressions(R), Sweet Nothings(R), Bodymates(TM), Rendezvous(R) and Subtract(R). Maidenform products are currently distributed in 48 foreign countries and territories. MFB-G DATASOURCE: Maidenform Brands, Inc. CONTACT: Martin Higgins, , or Lindsay Burns, , both of M Booth & Associates, +1-212-481-7000; or Norah Alberto of Maidenform Inc., +1-201-243-2095, or

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