Closing of the Sale of Groupe M6’s Thematic Online Media and Services Division to the Group Prisma Media
October 02 2023 - 12:50PM
Business Wire
Regulatory News:
Further to the announcement of 25 July 2023, M6 Group
(Paris:MMT) finalized the sale of its thematic online media and
services division to the Group Prisma Media.
This division is made up of 8 powerful brands focusing on
everyday themes : Passeport Santé (1st health website in France),
Cuisine AZ (2nd cooking website in France), Fourchette &
Bikini, Déco, Turbo, M6 Météo, Croq’Kilos, Croq’Body.
According with its diversifications strategy, M6 Group acquired
part of these websites in 2015 in order to accelerate its digital
development. This thematic online media and services division has
grown significantly over the past eight years and is now positioned
as a leading French digital player, attracting more than 18 million
unique visitors every month.
This consolidation within Prisma Media will enable it to
strengthen in the face of the competition from major international
players and social networks.
With this disposal, M6 Group is once again successfully rotating
its diversification portfolio, demonstrating its ability to adapt
to changes in the market for each company in its portfolio, and
successfully reconciling continued development with value creation
for the Group.
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