The multiyear agreement brings with it
co-promotional opportunities and select benefits for Cash App
cardholders
CARLSBAD, Calif., June 20,
2024 /PRNewswire/ -- Topgolf Callaway Brands
Corp. (NYSE: MODG) is excited to announce it has entered into a
multiyear strategic agreement with Visa, a world leader in digital
payments, that extends across Topgolf Callaway's family of brands,
including Topgolf, Callaway and TravisMathew. The partnership
brings with it co-promotional opportunities and cardholder benefits
that will kick off this summer with select Cash App Card offers at
Topgolf.
"We're absolutely thrilled to align with Visa, a company
renowned for its innovation and commitment to excellence,"
commented Chip Brewer, Topgolf
Callaway Brands President and CEO. "This strategic partnership
underscores the strength of our entire family of brands,
highlighting both our ongoing growth and influence on the modern
golf industry."
The partnership aligns with Topgolf Callaway Brands' overall
focus on enhancing the digital experience for its customers and
Players, tapping into the more than 24 million U.S. Cash App
cardholders. Gameplay offers, early reservation access, co-branded
sponsorships and invites to cardholder events and experiences at
Topgolf's U.S. venues are all benefits that will be available to
U.S. Cash App cardholders.
"We can now bring even more value to our Cash App cardholders
with benefits like exclusive offers and early access, and also
provide a platform to engage with Topgolf's established and
passionate Player base," said Zack
Ashley, Head of Brand Partnerships at Cash App.
On top of that, the Topgolf Block Party Challenge presented by
Cash App launched June 10 and runs
through July 31, 2024. Players will
have a chance to win $50,000 by
playing Topgolf's newest game, Block Party. To enter, Players can
visit any Topgolf venue in the U.S. and play Block Party. If the
Player hits one of the purple bonus tiles, then every Player in
that bay gets entered for a chance to win a $50,000 cash prize. Visit
topgolf.com/blockpartyrules for complete terms and conditions.
"We're in the business of play at Topgolf and collaborating with
respected brands like Visa and Cash App allows us to tap into
opportunities to offer our Players more ways to have fun," said
Topgolf CEO Artie Starrs.
"Relationships that allow us to unlock that for our Players is what
we're all about."
Additionally, Topgolf Callaway Brands and Visa will be launching
a co-branded credit card in a few years as part of the strategic
partnership that will bring exclusive benefits to additional
cardholders.
"Visa is proud to join Topgolf and Cash App in this unique
opportunity," said Mary Ann Reilly,
Chief Marketing Officer, North
America, Visa. "We're committed to enhancing the Players'
experience and providing exclusive, exciting opportunities to
continue meeting cardholder demand."
About Topgolf Callaway Brands Corp.
Topgolf Callaway
Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf
and active lifestyle company delivering leading golf equipment,
apparel, and entertainment, with a portfolio of global brands
including Topgolf, Callaway Golf, TravisMathew, Odyssey, OGIO and
Jack Wolfskin. "Modern golf" is the dynamic and inclusive ecosystem
that includes both on-course and off-course golf. For more
information, please visit
https://www.topgolfcallawaybrands.com.
About Topgolf
A Topgolf Callaway Brands Corp. (NYSE:
MODG) brand, Topgolf is the ultimate instigator of play. Thanks to
our 100 outdoor Topgolf venues around the globe, industry-leading
Toptracer technology, mobile game and app, we're leading the charge
of modern golf wherever our Players are. We offer a variety of
tech-driven games, a top-tier food and drink menu, and a vibe
focused on more play for all. Topgolf brands are on a mission to
enable Players to hit 50 billion golf balls between 2022 and 2025.
To learn more or make plans to come play around, visit
topgolf.com.
About Cash App
Cash App is the money app. It's the
easy way to spend, send, and store money. Sending and receiving
money is free and fast, and most payments can be deposited directly
to an external bank account in just a few seconds. With Cash App,
customers can also buy and sell Bitcoin instantly, get
a paycheck deposited right to the app, create a unique $cashtag to
share with anyone to get paid fast, and use the Cash App prepaid
card to spend the money everywhere Visa debit is accepted. Prepaid
debit cards issued by Sutton Bank
pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of
Visa U.S.A. Inc. All other
trademarks and service marks belong to their respective owners.
Download Cash App for free at cash.app/download.
Contact:
press@topgolf.com
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SOURCE Topgolf Callaway Brands Corp.
