The website features golf clubs, balls and
accessories for beginner golfers
DALLAS,
Oct. 3,
2024 /PRNewswire/ -- Topgolf and Topgolf
Callaway Brands Corp. (NYSE: MODG) announced today the launch of
golf equipment website, Topgolf Shop, geared toward
providing beginners and off-course Players with a simple way to
purchase entry-level golf equipment. The site marries Topgolf
Callaway Brands' expertise in golf equipment with Topgolf's
commitment to making the game more accessible and fun for beginner
golfers.
"Making golf less hard and more fun for Players
has always been the goal at Topgolf, and Callaway's expertise in
the golf equipment space helps bring this to life for Players
transitioning from the bay to the course for the first time," said
Topgolf CEO Artie Starrs. "Launching
Topgolf Shop is a no-brainer for our Players, and we are proud to
exclusively bring them Callaway golf clubs and equipment through
the Topgolf Shop."
With 3.4 million "first-time-on-course" golfers
in 2023, only 25% of beginner golfers stayed in the game long-term
according to the National Golf Foundation. Topgolf's internal
research team conducted a comprehensive analysis of the needs and
preferences of its Players, concluding that a large driver behind
this is the difficulty in finding information and resources to
purchase the right equipment. To address these challenges, Topgolf
Shop is dedicated to providing accessible information and a curated
selection of equipment to support new golfers in their journey.
"We are thrilled to support new golfers by
providing high-quality equipment as they start their journey in
golf," said President of Callaway Golf Glenn Hickey, "With Topgolf Shop, beginners can
easily find the essential gear they need to confidently hit the
course and enjoy the game."
Topgolf Shop Details
Topgolf Shop is
designed to be user-friendly in look, feel and ease of use, guiding
Players seamlessly on their journey to becoming on-course golfers.
The website includes multiple features to achieve this,
including:
- A simple survey that guides Players through the gear
recommendation process. Questions pertaining to left or
right-handedness, height, swing speed and usage intentions help
calculate the best equipment option in less than a few minutes.
Players are then served beginner Callaway club set suggestions that
best serve their needs and goals.
- Access to valuable information and convenient resources for
enhancing golf skills, including the ability to book lessons or
reserve a bay at Topgolf venues to practice with new
equipment.
- Straightforward navigation of the site allows Players to peruse
individual products for purchase. These products, which appeal to
all skill levels, include the four main items needed to tee off:
- Callaway Complete Golf Club Sets for Men, Women and
Juniors
- Golf balls in a variety of colors and designs
- Golf gloves
- Golf tees
Additional product offerings will be rolled out
through the end of the year, including special edition Chrome Tour
golf balls, Ogio accessories, Topgolf-branded accessories and
exclusive golf equipment only available on Topgolf Shop.
Check out topgolf.shop today -
happy shopping, Players!
About Topgolf
A Topgolf Callaway
Brands Corp. (NYSE: MODG) brand, Topgolf is the
ultimate instigator of play. Thanks to our 100+ outdoor Topgolf
venues around the globe, industry-leading Toptracer technology,
mobile game and app, we're leading the charge of modern golf
wherever our Players are. We offer a variety of tech-driven games,
a top-tier food and drink menu, and a vibe focused on more play for
all. Topgolf brands are on a mission to enable Players to hit 50
billion golf balls between 2022 and 2025. To learn more or make
plans to come play around, visit topgolf.com.
About Topgolf Callaway Brands
Topgolf
Callaway Brands Corp. (NYSE: MODG) is an unrivaled
tech-enabled Modern Golf and active lifestyle company delivering
leading golf equipment, apparel and entertainment, with a portfolio
of global brands including Topgolf, Callaway Golf, TravisMathew,
Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and
inclusive ecosystem that includes both on-course and off-course
golf. Learn more at topgolfcallawaybrands.com.
Topgolf Media
Contact:
press@topgolf.com
Topgolf Callaway Brands Media
Contact:
press@tcbrands.com
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SOURCE Topgolf
