Movado Launches New Global Campaign “Connecting the Dots”
September 19 2023 - 9:00AM
Business Wire
The campaign honors Movado’s nearly 150-year
history and Swiss heritage, while celebrating the brand’s iconic
modern design and the meaning of Movado as “always in motion”
Today, Movado Group, Inc. (NYSE: MOV) announced the launch of
its new global campaign “Connecting The Dots,” which captures
people always in motion wearing Movado watches in their everyday
life. The campaign aims to connect the dots between Movado’s
legacy, present and future by emphasizing the brand’s longtime
innovation and heritage.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230919962259/en/
Photographer, Julia Noni, known for capturing motion in her
work, shot the campaign featuring a beautiful range of watches and
cinematographer, Htat Htut, filmed footage showcasing people
wearing their Movado watches as they move throughout their daily
life activities. The shoot took place on the Upper West Side of
Manhattan, capturing historical landmarks such as the renowned
Movado Time Sculpture designed by celebrated architect Philip
Johnson, which is prominently displayed at Lincoln Center as a
donation from the brand.
“We spent a lot of time researching our archives and diving deep
into our heritage to define the elements that have made Movado an
iconic and legacy brand since 1881,” said Margot Grinberg,
President of the Movado Brand and SVP of E-Commerce. “One of the
key differentiators of Movado is our museum dial. It was considered
revolutionary. A watch designed with no numbers wasn’t heard of at
the time. It’s a design just as relevant today as it was over 75
years ago and continues to be our primary inspiration for how we
continue to evolve as a brand.”
The new campaign takes its inspiration from Movado’s iconic
Museum Dial, who’s single dot at 12 o’clock symbolizes the sun at
high noon. The campaign also features for the first time, the new
Movado logo, which was inspired by a Movado logo from the early
20th century.
View the campaign’s hero video here and other elements across
TV, digital and print media including magazines, out of
home/outdoor and across all social media platforms. Aruliden,
Global Branding Agency, partnered with Movado on this campaign.
ABOUT MOVADO
Founded in Switzerland 1881, Movado has always been in motion
and moving forward. Its commitment to modern design and innovation
has made Movado one of the world’s premier watchmakers, with a
proud 143-year heritage of Swiss craftsmanship, design and
excellence. Expertly combining artistry, innovation and technology,
Movado has earned over 100 patents and has timepieces on display in
20 museums worldwide.
The brand has been a long-time supporter of the performing arts
and other worthy causes and is proud to partner with organizations
such as Lincoln Center for the Performing Arts, Jazz at Lincoln
Center, the Public Art Fund, The Studio Museum of Harlem, Derek
Jeter’s Turn 2 Foundation, BCRF (Breast Cancer Research Foundation)
and Jewelers For Children.
About Movado Group:
Movado Group, Inc. designs, sources, and globally distributes
and sells MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, CALVIN
KLEIN®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, and LACOSTE® watches
and, to a lesser extent jewelry and other accessories, and operates
Movado Company Stores in the United States and Canada.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230919962259/en/
Media: Heather Cohen Sugarman VP Public Relations Movado Group,
Inc.
ICR For Movado Group, Inc.: Sara Davis Movadopr@icrinc.com
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