Waterloo Sparkling Water to be Available at
Concession Stands Throughout MSG, Including at a New
Dedicated Concession Stand, Providing Fans with Even
More Beverage Options at The World's Most Famous Arena
NEW
YORK, Jan. 14, 2025 /PRNewswire/ -- Madison
Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports") and Madison
Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG
Entertainment") announced today a partnership with Waterloo
Sparkling Water, naming the brand known for its authentic flavors
and lively carbonation an official partner of the New York Rangers
and Madison Square Garden.
With this new partnership, fans can now enjoy refreshing
Waterloo Sparkling Water products at concession stands throughout
Madison Square Garden, including at a brand-new Waterloo dedicated
concession stand on The Garden's sixth floor Infosys Level
concourse. The partnership also provides Waterloo Sparkling Water
with premier brand integration at The World's Most Famous Arena
during all Rangers games, including on the digitally enhanced
dasherboards and in-arena LED signage during all Rangers games
played at Madison Square Garden.
"We are always looking for new opportunities to enhance the fan
experience at The Garden, including through expanding our food and
beverage offerings," said Jamaal
Lesane, Chief Operating Officer, MSG Sports. "This
partnership with Waterloo Sparkling Water continues to ensure fans
have even more options as they cheer on the Knicks and Rangers or
see their favorite artist at Madison Square Garden."
"We are thrilled to be an official partner of the New York
Rangers and Madison Square Garden," said Kathy Maurella, Chief Marketing Officer of
Waterloo Sparkling Water. "Bringing the unique, full-out flavor
experience of Waterloo to the fans
enjoying the full-on action in The World's Most Famous Arena marks
a milestone for the brand, as our largest multi-year venue
sponsorship to date."
As an official partner of the New York Rangers, Waterloo will
also be integrated across the Rangers digital platforms and
featured in official team e-mails to fans throughout the year.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a
leading professional sports company, with a collection of assets
that includes the New York Knicks (NBA) and the New
York Rangers (NHL), as well as two development league teams –
the Westchester Knicks (NBAGL) and the Hartford Wolf Pack
(AHL). MSG Sports also operates a professional sports team
performance center – the MSG Training Center in
Greenburgh, NY. More information is available
at www.msgsports.com.
About Madison Square Garden Entertainment
Corp.
Madison Square Garden Entertainment Corp. (MSG
Entertainment) is a leader in live entertainment, delivering
unforgettable experiences while forging deep connections with
diverse and passionate audiences. The Company's portfolio includes
a collection of world-renowned venues – New York's Madison Square Garden, The Theater
at Madison Square Garden, Radio City Music Hall, and Beacon
Theatre; and The Chicago Theatre – that showcase a broad array of
sporting events, concerts, family shows, and special events for
millions of guests annually. In addition, the Company features the
original production, the Christmas Spectacular Starring the Radio
City Rockettes, which has been a holiday tradition for more than 90
years. More information is available at
www.msgentertainment.com.
About Waterloo Sparkling Water
Founded in
2017 and independently owned, Waterloo Sparkling Water
delivers fruit-inspired flavors and aromas with lively
carbonation for a uniquely authentic and full-flavor anytime
drink. Waterloo has been challenging expectations from
the start, embodying the entrepreneurial spirit and
independent thinking that Austin is known for, with
sparkling waters that are a refreshing change from the usual.
Custom-crafted with Non-GMO Project Verified natural flavors,
Waterloo is free of calories, sugar, sweeteners and sodium. For the
benefit of fans and the environment, Waterloo is produced in
aluminum cans with BPA-NI liners. Waterloo Sparkling Water is sold
at retailers nationwide. For the latest news, join the 'Loo
community at drinkwaterloo.com or @waterloosparkling on Instagram
and Facebook.
MEDIA CONTACTS:
Madison Square Garden Sports:
msgspr@msg.com
Waterloo Sparkling Water:
waterloo@lippetaylor.com
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SOURCE Madison Square Garden Sports Corp.
