Midway Reveals Lawrence Taylor as Cover Athlete for Blitz(R): The League(TM); Former Playmakers Writer, Peter Egan, and FHM to C
July 20 2005 - 8:00AM
Business Wire
Midway Games Inc. (NYSE:MWY), a leading interactive entertainment
software publisher and developer, announced today that former
professional football standout and Hall of Fame inductee, Lawrence
Taylor, will serve as the official cover athlete for Midway's new,
unlicensed football videogame, Blitz: The League. Along with
contributing his image for the game's cover, Lawrence Taylor will
also be featured as the voice and personality of Blitz: The
League's main character/athlete, Quentin Sands. Quentin is the star
player and quarterback-hungry linebacker for the New York Nightmare
and he plays a large role in evolving storylines that occur both on
and off-the-field throughout Blitz: The League. Scheduled for
release in October 2005, Blitz: The League will be available for
the PlayStation(R)2 computer entertainment system and the Xbox(R)
video game system from Microsoft. "Lawrence Taylor (known by many
as 'L.T.') was in the professional football spotlight throughout
his illustrious NFL career, and we're extremely excited to have
someone of his stature and popularity working with us on the next
generation of Blitz," said Steve Allison, chief marketing officer,
Midway. "Mr. Taylor succeeded in establishing a new standard by
which all future linebackers would be critiqued in his sport and we
feel strongly that Blitz: The League will accomplish a similar goal
in the sports gaming genre. No longer bound by league censorship,
we intend to bring fans the most intense and hard-hitting football
experience yet and we're confident that fans will be tremendously
pleased with the football alternative that we're providing." Along
with the announcement of Lawrence Taylor, Midway also today
revealed that former Playmakers' writer, Peter Egan, has been
working alongside Midway's development team since the game's early
conceptual stages more than one year ago to help script the
in-depth and realistic storyline for Blitz: The League. A former
ESPN original television series, Playmakers rapidly shot to the top
of the popularity charts and established itself as a program that
successfully wove intriguing, constantly-evolving storylines
together as players struggled to find harmony between the life of a
superstar athlete on the field and the life found in the real world
off-the-field. Additionally, Midway has arranged with men's
lifestyle magazine, FHM (For Him Magazine), the featured appearance
of eleven FHM female models in Blitz: The League as cheerleaders
and in various major character roles throughout the game's
storyline. About Blitz: The League Blitz: The League will feature a
powerful story mode that, for the first time ever in a football
videogame, explores the lifestyle and drama in professional
football. Players will take the helm of a downtrodden football
franchise and retool the players and coaching staff in a quest to
guide them to the league championship. Additional features include
intense multiplayer action with head-to head online play and
complete customization of players, teams, stadiums and more. About
Midway Headquartered in Chicago, IL with offices in San Diego, CA,
Seattle, WA, Austin, TX , Los Angeles, CA, Munich, Germany and
London, UK, Midway Games Inc. (NYSE: MWY) is a leading developer
and publisher of interactive entertainment software for major video
game systems. More information about Midway can be obtained at
www.midway.com. About FHM FHM is a publication of Emap Metro LLC,
an Emap plc company. FHM was launched in the U.S. in April 2000 and
today is considered one of the country's leading young men's
magazines with 5 million readers. In addition to the U.S., FHM is
published in the following countries: the United States, Australia,
China, Denmark, Estonia, France, Germany, Hungary, Indonesia,
Latvia, Lithuania, Malaysia, Mexico, the Netherlands, Norway,
Philippines, Portugal, Romania, Russia, Singapore, Spain, Slovenia,
South Africa, Sweden, Taiwan, Thailand, Turkey, United Kingdom and
Ukraine. MIDWAY, BLITZ and BLITZ: THE LEAGUE are trademarks of
Midway Amusement Games, LLC. All other trademarks are the property
of their respective companies. This press release contains
forward-looking statements concerning future business conditions
and the outlook for Midway Games Inc. (the "Company") based on
currently available information that involve risks and
uncertainties. The Company's actual results could differ materially
from those anticipated in the forward-looking statements as a
result of these risks and uncertainties, including, without
limitation, the financial strength of the interactive entertainment
industry, dependence on new product introductions and the ability
to maintain the scheduling of such introductions, the upcoming
console platform transition and other technological changes,
dependence on major platform manufacturers and other risks more
fully described under "Item 1. Business - Risk Factors" in the
Company's Annual Report on Form 10-K for the year ended December
31, 2004, and in the more recent filings made by the Company with
the Securities and Exchange Commission.
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