Midway Games Inc. (NYSE: MWY), a leading interactive entertainment
industry publisher and developer, today announced that it has
shipped Happy Feet the videogame, licensed by Warner Bros.
Interactive Entertainment, for the PlayStation�2 computer
entertainment system, Nintendo GameCube�, Nintendo DS�, Game Boy�
Advance and personal computers. A Nintendo Wii� version of Happy
Feet the videogame is scheduled to ship to stores later this week.
Based on the Warner Bros. Pictures feature film, Happy Feet the
videogame follows Mumble, a tap-dancing penguin, in his struggle to
find his soul mate. Featuring the voices of Elijah Wood as Mumble
and Brittany Murphy as Gloria, the videogame sees Mumble dance,
belly-sled and swim his way through Antarctica as he tries to win
Gloria�s heart. �Happy Feet is such a wonderful film and expected
to be a huge hit. We�re ecstatic to have created a game to
complement the movie that will be fun for kids and parents of any
age to play together,� said Steve Allison, chief marketing officer,
Midway. �Happy Feet the videogame will allow fans of the movie to
dance, swim and belly-sled, just like Mumble, Gloria and the rest
of the penguins from the movie, and we�re providing an extensive
marketing campaign to support the games� release.� Happy Feet the
Videogame�s Multi-Million Dollar Marketing Campaign Includes:
National television advertising campaign on multiple mainstream
networks including ABC, CBS, Fox, Cartoon Network, Nickelodeon,
Nicktoons and WGN. Inclusion in Burger King Kid�s Meal promotion in
the U.S. featuring a $5 off game coupon while supplies last.
Hollywood Movie Money promotion in the U.S. and Canada featuring
free child�s movie ticket (maximum U.S. $7.00 (CDN $8.00)) inside
Happy Feet PlayStation 2 and Nintendo GameCube videogames. Exciting
co-promotions and sweepstakes involving game give-aways with �Happy
Feet� film partners, including Pepperidge Farm and Coca-Cola.
Cross-promotions and advertising with �Happy Feet� film partners
including Penguin Publications and Thinkway Toys. Print advertising
campaign across multiple major consumer publications including
Nickelodeon, Disney Adventures, Boy�s Life, National Geographic for
Kids and Nintendo Power. Online advertising campaign targeting
kid-friendly websites such as KOL, Cartoon Network, Kids WB,
National Geographic Kids, Nintendo, Neopets and Nick. Retail �Gift
With Purchase� programs include: plush Mumble at K-Mart and Shopko;
bonus soundtrack sampler at Wal-Mart (US); activity books at Toys
�R Us (US) and Wal-Mart (Canada); and plush keychains at Toys �R Us
(Canada). Dedicated web presence at www.happyfeet-game.com, the
official website of Happy Feet the videogame. About Happy Feet the
Videogame Midway's immersive videogame puts the player in the �tap
shoes� of Mumble, a young penguin born into a nation of singing
Emperor penguins where each needs a heart song to attract a soul
mate. Unfortunately, Mumble is the worst singer in the world�
however, as it happens, he is a brilliant tap dancer! Based on the
general storyline of the film, players will be able to experience
life from the point of view of Mumble through music, dance and
interaction with friends and enemies in his world. Through the
course of the game, Mumble will grow from a small fluffy toddler
into a tall, sleek, confident adult as he belly-sleds, dances, and
swims through Antarctica on an amazing adventure. The exciting game
play features a number of different play modes and is complemented
by a playful and lively music soundtrack. For more information on
Happy Feet the videogame, please visit www.happyfeet-game.com.
About Warner Bros. Interactive Entertainment Warner Bros.
Interactive Entertainment Inc., a Warner Bros. Entertainment
Company, is a premier licensor, publisher and developer of
entertainment content for the interactive space across all current
and future platforms, including consoles, PC-based gaming and
wireless applications. About Midway Games Midway Games Inc.
(NYSE:MWY), headquartered in Chicago, Illinois, with offices
throughout the world, is a leading developer and publisher of
interactive entertainment software for major videogame systems and
personal computers. More information about Midway and its products
can be found at www.midway.com. About Happy Feet Warner Bros.
Pictures presents, in association with Village Roadshow Pictures, a
Kennedy Miller production, in association with Animal Logic Film. A
George Miller film, �Happy Feet� features the voices of Elijah
Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman,
Hugo Weaving and Anthony LaPaglia. The film also features the tap
dancing of Savion Glover. �Happy Feet� is directed by George
Miller, who also co-wrote the screenplay with John Collee, Judy
Morris and Warren Coleman. The film is produced by Doug Mitchell,
George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke,
Dana Goldberg, and Bruce Berman executive producing. The music is
composed by John Powell. HAPPY FEET and all related characters and
elements are trademarks of and � Warner Bros. Entertainment Inc.
(s06) �PlayStation� and the �PS� Family logo are registered
trademarks of Sony Computer Entertainment Inc. Nintendo GameCube,
Nintendo DS and Game Boy Advance are trademarks of Nintendo. �2001
Nintendo. TM and the Wii logo are trademarks of Nintendo. (C) 2006
Nintendo. All other trademarks are the property of their respective
companies. Midway has provided the KOL, Cartoon Network, Kids WB,
National Geographic Kids, Nintendo, Neopets and Nick links solely
as a convenience for you. The information on these sites has been
prepared by third parties, and midway does not monitor, endorse or
accept responsibility for the content on non-Midway sites. This
press release contains �forward-looking statements� within the
meaning of the Private Securities Litigation Reform Act of 1995
concerning future business conditions and the outlook for Midway
Games Inc. (the "Company") based on currently available information
that involve risks and uncertainties. The Company's actual results
could differ materially from those anticipated in the
forward-looking statements as a result of these risks and
uncertainties, including, without limitation, the performance of
the interactive entertainment industry, dependence on new product
introductions and the ability to maintain the scheduling of such
introductions, the current console platform transition and other
technological changes, dependence on major platform manufacturers
and other risks more fully described under "Item 1A. Risk Factors"
in the Company�s Annual Report on Form 10-K for the year ended
December 31, 2005, and in any more recent filings made by the
Company with the Securities and Exchange Commission. Each
forward-looking statement, including, without limitation, financial
guidance, speaks only as of the date on which it is made, and the
Company undertakes no obligation to update any forward-looking
statement to reflect events or circumstances after the date on
which it is made or to reflect the occurrence of anticipated or
unanticipated events or circumstances. Midway Games Inc. (NYSE:
MWY), a leading interactive entertainment industry publisher and
developer, today announced that it has shipped Happy Feet the
videogame, licensed by Warner Bros. Interactive Entertainment, for
the PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM), Nintendo DS(TM), Game Boy(R) Advance and personal
computers. A Nintendo Wii(TM) version of Happy Feet the videogame
is scheduled to ship to stores later this week. Based on the Warner
Bros. Pictures feature film, Happy Feet the videogame follows
Mumble, a tap-dancing penguin, in his struggle to find his soul
mate. Featuring the voices of Elijah Wood as Mumble and Brittany
Murphy as Gloria, the videogame sees Mumble dance, belly-sled and
swim his way through Antarctica as he tries to win Gloria's heart.
"Happy Feet is such a wonderful film and expected to be a huge hit.
We're ecstatic to have created a game to complement the movie that
will be fun for kids and parents of any age to play together," said
Steve Allison, chief marketing officer, Midway. "Happy Feet the
videogame will allow fans of the movie to dance, swim and
belly-sled, just like Mumble, Gloria and the rest of the penguins
from the movie, and we're providing an extensive marketing campaign
to support the games' release." Happy Feet the Videogame's
Multi-Million Dollar Marketing Campaign Includes: -- National
television advertising campaign on multiple mainstream networks
including ABC, CBS, Fox, Cartoon Network, Nickelodeon, Nicktoons
and WGN. -- Inclusion in Burger King Kid's Meal promotion in the
U.S. featuring a $5 off game coupon while supplies last. --
Hollywood Movie Money promotion in the U.S. and Canada featuring
free child's movie ticket (maximum U.S. $7.00 (CDN $8.00)) inside
Happy Feet PlayStation 2 and Nintendo GameCube videogames. --
Exciting co-promotions and sweepstakes involving game give-aways
with "Happy Feet" film partners, including Pepperidge Farm and
Coca-Cola. -- Cross-promotions and advertising with "Happy Feet"
film partners including Penguin Publications and Thinkway Toys. --
Print advertising campaign across multiple major consumer
publications including Nickelodeon, Disney Adventures, Boy's Life,
National Geographic for Kids and Nintendo Power. -- Online
advertising campaign targeting kid-friendly websites such as KOL,
Cartoon Network, Kids WB, National Geographic Kids, Nintendo,
Neopets and Nick. -- Retail "Gift With Purchase" programs include:
plush Mumble at K-Mart and Shopko; bonus soundtrack sampler at
Wal-Mart (US); activity books at Toys 'R Us (US) and Wal-Mart
(Canada); and plush keychains at Toys 'R Us (Canada). -- Dedicated
web presence at www.happyfeet-game.com, the official website of
Happy Feet the videogame. About Happy Feet the Videogame Midway's
immersive videogame puts the player in the "tap shoes" of Mumble, a
young penguin born into a nation of singing Emperor penguins where
each needs a heart song to attract a soul mate. Unfortunately,
Mumble is the worst singer in the world... however, as it happens,
he is a brilliant tap dancer! Based on the general storyline of the
film, players will be able to experience life from the point of
view of Mumble through music, dance and interaction with friends
and enemies in his world. Through the course of the game, Mumble
will grow from a small fluffy toddler into a tall, sleek, confident
adult as he belly-sleds, dances, and swims through Antarctica on an
amazing adventure. The exciting game play features a number of
different play modes and is complemented by a playful and lively
music soundtrack. For more information on Happy Feet the videogame,
please visit www.happyfeet-game.com. About Warner Bros. Interactive
Entertainment Warner Bros. Interactive Entertainment Inc., a Warner
Bros. Entertainment Company, is a premier licensor, publisher and
developer of entertainment content for the interactive space across
all current and future platforms, including consoles, PC-based
gaming and wireless applications. About Midway Games Midway Games
Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices
throughout the world, is a leading developer and publisher of
interactive entertainment software for major videogame systems and
personal computers. More information about Midway and its products
can be found at www.midway.com. About Happy Feet Warner Bros.
Pictures presents, in association with Village Roadshow Pictures, a
Kennedy Miller production, in association with Animal Logic Film. A
George Miller film, "Happy Feet" features the voices of Elijah
Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman,
Hugo Weaving and Anthony LaPaglia. The film also features the tap
dancing of Savion Glover. "Happy Feet" is directed by George
Miller, who also co-wrote the screenplay with John Collee, Judy
Morris and Warren Coleman. The film is produced by Doug Mitchell,
George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke,
Dana Goldberg, and Bruce Berman executive producing. The music is
composed by John Powell. HAPPY FEET and all related characters and
elements are trademarks of and (C) Warner Bros. Entertainment Inc.
(s06) "PlayStation" and the "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc. Nintendo GameCube,
Nintendo DS and Game Boy Advance are trademarks of Nintendo.
(C)2001 Nintendo. TM and the Wii logo are trademarks of Nintendo.
(C) 2006 Nintendo. All other trademarks are the property of their
respective companies. Midway has provided the KOL, Cartoon Network,
Kids WB, National Geographic Kids, Nintendo, Neopets and Nick links
solely as a convenience for you. The information on these sites has
been prepared by third parties, and midway does not monitor,
endorse or accept responsibility for the content on non-Midway
sites. This press release contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995 concerning future business conditions and the outlook for
Midway Games Inc. (the "Company") based on currently available
information that involve risks and uncertainties. The Company's
actual results could differ materially from those anticipated in
the forward-looking statements as a result of these risks and
uncertainties, including, without limitation, the performance of
the interactive entertainment industry, dependence on new product
introductions and the ability to maintain the scheduling of such
introductions, the current console platform transition and other
technological changes, dependence on major platform manufacturers
and other risks more fully described under "Item 1A. Risk Factors"
in the Company's Annual Report on Form 10-K for the year ended
December 31, 2005, and in any more recent filings made by the
Company with the Securities and Exchange Commission. Each
forward-looking statement, including, without limitation, financial
guidance, speaks only as of the date on which it is made, and the
Company undertakes no obligation to update any forward-looking
statement to reflect events or circumstances after the date on
which it is made or to reflect the occurrence of anticipated or
unanticipated events or circumstances.
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