Multi-talented performer Cody Simpson to give
fans “ALL ACCESS” through videos, in-store performances,
sweepstakes to win a private meet-and-greet, and much more
Pop singing sensation Cody Simpson was announced today as the
latest artist to join the American Rag “ALL ACCESS” campaign
kicking off July 28 and continuing through November. American Rag,
available only at Macy’s, launched the program in February,
bringing its customers access to exclusive music, videos,
sweepstakes and in-store appearances from some of today’s hottest
rising stars. Simpson’s collaboration with ALL ACCESS for American
Rag will include everything from social activations to marketing
and advertising collateral that will feature Simpson modeling
American Rag’s latest looks for the fall season.
Cody Simpson Joins Macy's American Rag's
"ALL ACCESS" Campaign (Photo: Business Wire)
“I’m excited to team up with American Rag and connect with my
fans through the ALL ACCESS campaign,” said Simpson. “This program
is an all-access pass, giving me the opportunity to share music,
photos and behind-the-scenes details with my fans, and to even
perform and meet them in person. It’s a great mix of fashion and
music that they can’t experience anywhere else.”
Australian native Cody Simpson first exploded onto the worldwide
music scene after uploading videos of himself singing on YouTube,
and he will continue getting social with his fans through the
American Rag ALL ACCESS campaign. From takeovers of American Rag’s
Instagram account (instagram.com/raggedmag) to blog posts on
RaggedMag.com that offer insight on his latest projects and musical
process, Simpson will be sharing special content with fans
throughout the program. The campaign will involve a variety of
customer-engaging activations including:
In-Store Appearance
On Nov. 8, customers at Macy’s Roosevelt Field will have the
opportunity to see a live performance from Simpson, plus take part
in a meet-and-greet* with any $40 American Rag Juniors or Young
Men’s purchase (*while time permits).
Instagram Flyaway Contest
Fans will have the opportunity to win a once-in-a-lifetime
meeting with Simpson by getting social as part of the ALL ACCESS
campaign. From Sept. 8 through Oct. 6, fans can "regram" the
official contest photo posted on September 8 from @raggedmag, using
the hash-tag #ARAllAccess for an opportunity to win a trip for two
to Los Angeles for a private meet-and-greet with Simpson at his
in-store appearance on Nov. 8 and a $500 American Rag wardrobe.
RAGGED Mag Cody Simpson Issue
RAGGED Mag – the Cody Simpson issue – will hits stands at Barnes
& Noble stores nationwide this September featuring the Simpson
on the cover. The singer serves as editor-at-large, curating this
issue that will include exclusive behind-the-scenes info and
photography featuring Simpson.
Music has played an integral part in Simpson’s life since he was
a child. Inspired by his father’s musical talent, he asked for his
own guitar and began taking lessons at the age of seven. Now with
more than 6.8 million Twitter followers, more than 7.6 million
Facebook likes and more than 197 million YouTube views, 17-year-old
pop star Cody Simpson is a teen phenomenon. Simpson recently
released “The Acoustic Sessions” EP, which features the hit single
Surfboard and follows the release of his sophomore album, 2013’s
“Surfers Paradise” that debuted TOP 10 on the Billboard 200 chart.
Simpson also recently participated as a contestant on ABC’s
“Dancing With The Stars.”
The American Rag ALL ACCESS campaign launched in February 2014
with pop-rock group We The Kings, followed by actress and singer
Lucy Hale in April 2014. Throughout both programs, participating
artists created and curated exclusive content for American Rag’s
digital properties, including raggedmag.com and its social media
channels.
American Rag is available exclusively at Macy’s. For more
information on “ALL ACCESS,” customers can visit raggedmag.com.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About American Rag
American Rag is a clothing brand for girls and guys sold
exclusively at Macy’s in 610 stores nationwide, since 2003. The
concept for the American Rag brand was born out of a small store
called “American Rag” in Los Angeles, offering style-seekers of all
types new and vintage-inspired clothing. American Rag
epitomizes carefree, cool style through casual clothing with an
indie vibe for young men and women. The American Rag female shopper
is looking for a fresh, unique style yet still wants to look and
feel sexy.
About RAGGED
Since 2006, American Rag has powered RAGGED, a free magazine
featuring some of the hottest bands and artists all sporting
American Rag threads. RAGGED is where music meets fashion and
promises to give readers fresh inspiration for their own personal
style and a new favorite band all at once. Download each issue of
RAGGED, brought to you by American Rag, for FREE
at http://raggedmag.com/ where music meets fashion.
For more information on American Rag or RAGGED visit
facebook.com/AmericanRag or raggedmag.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140724005936/en/
Macy’sJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorMacy’sSue Chan,
646-429-7469sue.chan@macys.com
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