Fashion Rocks® at Macy’s This Fall
August 25 2014 - 10:45AM
Business Wire
Fashion Rocks takes center stage at Macy’s
stores nationwide as the retailer partners with the acclaimed
fashion and music spectacle to bring the glitz and glamour of the
runway to Main Streets across America this fall season
This September, Macy’s (NYSE:M) is set to rock the runway and
kick fall style into overdrive bringing high-fashion’s glitz and
glamour to Main Streets across America, as the retailer partners
with the acclaimed Fashion Rocks® live event and national
television spectacle. Celebrating the intersection of fashion and
music, Macy’s, as the official retail partner of Fashion Rocks,
will showcase its latest fall fashion collections on the
entertainment special and via advertising, in-store and online
initiatives themed after the high-voltage runway production. For
the first time, select fashions from the runway will be available
to “shop live” for viewers across the country via
macys.com/fashionrocks. Additionally, fans watching the television
broadcast will have access to a Fashion Rocks second screen
experience available via the Shazam app, which will include special
Macy's content.
Fashion Rocks(R) at Macy's this Fall as
the retailer partners with the acclaimed event to celebrate fashion
and music at Macy's stores nationwide. (Photo: Business Wire)
“Macy’s has a great legacy of integrating fashion and music to
produce epic events,” said Martine Reardon, Macy’s chief marketing
officer. “We are thrilled to be a partner in this spectacular
return of Fashion Rocks, building on our own deep history with our
Glamorama and Passport fashion shows and contributing our expertise
in creating and producing some of America's most iconic annual
events. Fashion Rocks will curate the best of fall fashion -
clickable to buy in real time - to the beats of some of the biggest
musical acts on the planet!”
On Sept. 9 at 9 p.m. ET (check local listings), fashion and
music’s biggest night returns as “Fashion Rocks,” a CBS television
network special produced by Three Lions Entertainment and Don
Mischner Productions, takes over Brooklyn’s Barclays Center to
celebrate the powerful relationship between music and fashion. The
one-night extravaganza will be hosted by Ryan Seacrest, an
executive producer of the event, who’s new exclusive line for
Macy’s, Ryan Seacrest Distinction will be featured in the show. The
star-studded performance line-up includes Jennifer Lopez, Usher,
Pitbull, Miranda Lambert, KISS, Duran Duran, The Band Perry, Rita
Ora, Jennifer Hudson, MAGIC!, Nico & Vinz, Afrojack, and more.
Also setting the runway on fire will be the hottest models and
latest looks from Macy’s fall fashion collections.
Additionally, as part of Macy’s partnership and to give back to
the local community, Macy’s is offering the opportunity for fans to
get extra special access to the live show at Barclays Center by
purchasing a Macy’s VIP Pass package. With 100 percent of the
proceeds from the sale of the Macy’s VIP Pass set to benefit
Broadway Cares/Equity Fights AIDS, fans will help a great cause
while they enjoy a premiere ticket to the show, access to a special
pre-party and after-party at the 40/40 Club featuring a guest
performance as well as complimentary cocktails and hors d’oeuvres.
For more information about the featured fashions, to shop the looks
and purchase Macy’s VIP Pass, fans can visit
macys.com/fashionrocks. In lead-up to the live broadcast and
throughout the show, Macy’s will engage with fans on its various
social media platforms, providing an insider’s look at the
spectacular show.
The glamour of Fashion Rocks will be extensively highlighted at
Macy’s locations nationwide and its online store as the theme is
featured throughout all of Macy’s fall fashion advertising
including broadcast media, via fashion catalogs, as well as
in-store visual displays. Covering the latest trends and tips, and
showcasing the must-have looks of the season, Macy’s Fashion Rocks
fall campaign will seamlessly integrate music and fashion to the
delight of shoppers coast-to-coast.
From the TV screen to the mobile screen and the runway to Main
Street, Fashion Rocks at Macy’s this fall season.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately 800
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers, employees
and Macy's Foundation, Macy's helps strengthen communities by
supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our
customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140825005601/en/
Macy's, Inc.Holly Thomas,
646-429-5250Holly.Thomas@macys.comorOrlando Veras,
646-429-7450Orlando.Veras@macys.com
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