Maytag and Sears Bring the Cold to the South
January 19 2006 - 9:10AM
PR Newswire (US)
More than 700 new refrigerators go to Hurricane Katrina victims
NEWTON, Iowa and HOFFMAN ESTATES, Ill., Jan. 19
/PRNewswire-FirstCall/ -- Maytag Corporation (NYSE:MYG) and Sears
Holdings Corporation (NYSE:SHLD) are together donating more than
700 new refrigerators worth nearly $800,000 to Hurricane Katrina
victims in an effort to help those affected replace appliances
damaged in the storm. (Logo:
http://www.newscom.com/cgi-bin/prnh/20000505/MYGLOGO ) Maytag
Corporation manufactured the Kenmore branded refrigerators. Sears
has agreed to honor the full warranty on the side-by-side
refrigerators. "Sears is committed to helping America outfit and
maintain their homes. Because it operates 24-hours a day, seven
days a week, a high quality refrigerator is central to the
day-to-day operation of a family's kitchen," said Tina Settecase,
vice president and general manager of home appliances for Sears,
Roebuck and Co. "We're pleased to be part of this effort." The
units are being donated through Gifts in Kind International, a
501(c)(3) tax-exempt organization that partners with businesses and
nonprofit groups to provide products and services that help improve
communities. As many Louisiana residents struggle to rebuild their
lives and homes, thousands of people have lived for months without
the ability to keep food refrigerated and are faced with replacing
some or all of their appliances. In a recent Harris Interactive
survey, 89 percent of the respondents across the United States said
their refrigerator is one household appliance they couldn't live
without.(1) "With ongoing rebuilding efforts, there continues to be
so many people in need of working appliances," said Kat Ortego,
director of community resources, with the St. Landry-Evangeline
United Way Hurricane Relief Center. "We're thrilled to be
distributing brand new refrigerators to them while there is still
so much need." The 26-cubic-feet-capacity units worth more than
$1,000 each are being shipped from Iowa to more than 10 United Way
groups in Louisiana who will oversee distribution of the
appliances. "We are thrilled to be part of this effort to help
Hurricane Katrina victims replace their much-needed appliances. We
hope these new refrigerators will restore some normalcy to their
lives," said Annette Bravard, senior vice president of marketing,
Maytag Corporation. "We're proud to partner with Gifts in Kind
International and United Way to distribute the appliances and to
work with Sears to provide the warranties on these new
refrigerators." About Maytag Corporation Maytag Corporation is a
leading producer of home and commercial appliances. Its products
are sold to customers throughout North America and in international
markets. The corporation's principal brands include Maytag(R),
Hoover(R), Jenn-Air(R), Amana(R), Dixie-Narco(R) and Jade(R). About
Sears, Roebuck and Co. Sears, Roebuck and Co., a wholly owned
subsidiary of Sears Holdings Corporation (NASDAQ:SHLD), is a
leading broadline retailer providing merchandise and related
services. Sears, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through more than
2,400 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 926 full-line and 1,100
specialty stores in the U.S. Sears, Roebuck also offers a variety
of merchandise and services through sears.com, landsend.com, and
specialty catalogs. Sears, Roebuck offers consumers leading
proprietary brands including Kenmore, Craftsman, DieHard and Lands'
End -- among the most trusted and preferred brands in the U.S. The
company is the nation's largest provider of home services, with
more than 14 million service calls made annually. For more
information, visit the Sears, Roebuck website at
http://www.sears.com/ or the Sears Holdings Corporation website at
http://www.searsholdings.com/ . (1) Survey Methodology - Harris
Interactive(R) fielded the online survey on behalf of Maytag
between Nov. 16-18, 2005 among a nationwide sample of 2,043 U.S.
adults ages 18 and older. The data were weighted to be
representative of the total U.S. adult population on the basis of
region, age within gender, education, household income,
race/ethnicity and propensity to be online. In theory, with
probability samples of this size, one could say with 95 percent
certainty that the overall results have a sampling error of +/- 3.6
percentage points. Sampling error for the sub-sample of U.S. adults
who vacuum is +/- 3.7 percentage points. Media Contact: John
Daggett Maytag Corporate Communications (641) 787-7711 First Call
Analyst: FCMN Contact: klynn2@maytag.com
http://www.newscom.com/cgi-bin/prnh/20000505/MYGLOGO
http://photoarchive.ap.org/ DATASOURCE: Maytag Corporation CONTACT:
John Daggett of Maytag Corporate Communications, +1-641-787- 7711,
Web site: http://www.maytagcorp.com/ http://www.sears.com/
http://www.searsholdings.com/
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