COLUMBUS. Ohio, Feb. 18, 2016 /PRNewswire/ -- Nationwide will
release a series of new commercials featuring Dale Earnhardt Jr. that focuses on the different
aspects of his personal and business life and how Nationwide has
solutions to protect them.
Two of the new television spots will make their broadcast debut
during the Daytona 500 on Feb. 21,
2016, and will be refreshed throughout the NASCAR
season.
"There's a lot more to Dale Jr. than meets the eye," said
Terrance Williams, chief marketing
officer at Nationwide. "There's the racer we all know and love. But
he's also a business owner, an animal lover, a soon-to-be husband,
and more. For every real part of Dale Jr., particularly the sides
of him that most people might not know, there's a Nationwide
product or policy to protect it."
Throughout the series, viewers will learn more about the "other
sides" of Earnhardt: Boss Man Dale, who runs his company JR
Motorsports with a firm handshake; Water Cooler Dale, the break
room buddy; and Animal Whisperer Dale, the animal lover.
In addition to showing these many aspects of Earnhardt, the
commercials also showcase his quirky, accessible sense of
humor.
"I thought the shoot was a lot of fun," said Earnhardt. "I
always look forward to making our Nationwide commercials. This
time, we were doing things that were a lot more humorous. We got a
lot of funny stuff that I think fans are really going to
enjoy."
'Friend Request,' one of the new commercials that will air during
the Daytona 500, as well as a behind-the-scenes vignette of the
commercial shoot can be seen here.
The 30-second spots were filmed in December of 2015 at JR
Motorsports and Dirty Mo Acres, Earnhardt's property in
Mooresville, North Carolina, and
were developed with Ogilvy & Mather Advertising of New York.
About Nationwide
Nationwide, a Fortune 100 company
based in Columbus, Ohio, is one of
the largest and strongest diversified insurance and financial
services organizations in the U.S. and is rated A+ by both A.M.
Best and Standard & Poor's. The company provides a full range
of insurance and financial services, including auto, commercial,
homeowners, farm and life insurance; public and private sector
retirement plans, annuities and mutual funds; banking and
mortgages; pet, motorcycle and boat insurance. For more
information, visit www.nationwide.com.
Nationwide, Nationwide is on your side, Join the Nation
and the Nationwide N and Eagle are service marks of Nationwide
Mutual Insurance Company.
Contact:
Jarrett
Dunbar
(614) 940-1512- Cell
(614) 249-1591 - Office
dunbaj1@nationwide.com
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SOURCE Nationwide