COLUMBUS, Ohio, Aug. 4, 2016 /PRNewswire/ -- People today have
many sides. They are juggling exciting and challenging life roles
that at times may feel overwhelming. They may be thinking about how
they'll make the right financial decisions for their family's
future. Or how to protect their small business. Even how to pay for
their pets' veterinary care. They need an ally to help them protect
those many sides.
Today, Nationwide unveiled its latest advertising campaign,
designed to highlight the many different ways that the company is
able to provide protection for its members. The campaign focuses on
the brand's diverse offerings –from property and casualty insurance
and banking, to small business protection and retirement planning –
and builds off the iconic "Nationwide is on your side" jingle. The
new campaign, featuring country music superstar Brad Paisley and multiplatinum pop artist
Rachel Platten, debuts Friday night,
Aug. 5, during NBC's broadcast of the
Olympics opening ceremonies.
"For more than 50 years, 'Nationwide is on your side' has served
as an enduring promise to our members," said Terrance Williams, Nationwide's chief marketing
officer. "With a fresh take on the jingle, our new marketing
campaign tells the story of who we are today and the breadth of
solutions we offer. This is more than just a new ad campaign,"
Williams said. "It's truly the first time we've told the whole
story of what Nationwide is and how we can support our members
through their life stages and for their many sides."
As Nationwide has evolved from a company with services across
more than a dozen brands to one unified brand today, the mission
remains the same in helping members protect and grow what matters
most to them – their families, properties, businesses and financial
futures.
To demonstrate this, Nationwide is partnering with GRAMMY
Award-winning country music superstar Brad
Paisley; and Rachel Platten,
multiplatinum pop artist best known for her hits "Fight Song" and
"Stand by You." The launch of the "Songs for All Your Sides"
campaign will be delivered through a mix of genres in each
musician's own voice. Each musician's song will authentically and
uniquely deliver the "Nationwide is on your side" jingle and expand
on it through their own creative interpretation to life's many
moments – big and small – speaking to everyone's different sides.
Together Nationwide, Paisley and Platten tell the story of one
Nationwide.
"As a songwriter, the whole premise of there being more to the
Nationwide jingle beyond those seven catchy notes is exciting,"
Paisley said. "It intrigued me right away."
Platten added, "In working with Nationwide, it was a lot of fun
sharing my playful side that absolutely loves singing at my
piano."
This campaign was developed in partnership with Ogilvy &
Mather and will launch during NBC's broadcast of the opening
ceremonies in Rio. Fans can view the TV spots on
Nationwide.com/songs or www.YouTube.com/nationwide.
About Brad
Paisley:
Brad Paisley is a critically acclaimed
singer, songwriter, guitarist and entertainer whose talents have
earned him three GRAMMYs, two American Music Awards, 14 Academy of
Country Music Awards and 14 Country Music Association Awards
(including Entertainer of the Year), among many others.
He has been a proud member of the Grand Ole Opry since 2001
and has written 20 of his 23 number one
singles. Paisley's current single is "Without A Fight"
featuring multiplatinum artist Demi Lovato, and is currently
#16 and climbing on the Billboard country
airplay chart.
About Rachel
Platten:
Boston-born
multiplatinum pop artist Rachel
Platten first made the transition into a professional
singing career after performing in college. The vibrant singer
broke through in 2015 with the uplifting pop anthem "Fight Song"
off her major-label debut, Wildfire. The triple-platinum selling
single peaked at number one on adult pop radio before being
succeeded by her second platinum selling hit, "Stand By
You."
About Nationwide
Nationwide, a Fortune 100 company
based in Columbus, Ohio, is one of
the largest and strongest diversified insurance and financial
services organizations in the U.S. and is rated A+ by both A.M.
Best and Standard & Poor's. The company provides a full range
of insurance and financial services, including auto, commercial,
homeowners, farm and life insurance; public and private sector
retirement plans, annuities and mutual funds; banking and
mortgages; excess & surplus, specialty and surety; pet,
motorcycle and boat insurance. For more information, visit
www.nationwide.com.
Nationwide, Nationwide is on your side, and the Nationwide N and
Eagle are service marks of Nationwide Mutual Insurance Company.
Contact:
Staci
Perkins
(614) 677-8736
staci.perkins@nationwide.com
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SOURCE Nationwide