NAUTILUS INC. Delivers A Revolutionary New High Performance Cardio Machine
January 08 2014 - 8:30AM
Business Wire
The New Bowflex MAX Trainer™ Optimizes Cardio
Performance with a 14-Minute Interval Workout
January 8, 2014: Nautilus, Inc. (NYSE: NLS), a leader in
innovative home fitness equipment, today announced the availability
of the new Bowflex MAX Trainer™. Designed to take the popular
elliptical experience to a new level, the MAX Trainer combines the
movement of a traditional elliptical with a stair stepper to create
a one-of-a-kind cardio workout.
The Bowflex MAX Trainer(TM) features a
14-minute, full-body interval training program (Photo: Business
Wire)
“Our research shows that lack of time is one of the top reasons
people put off exercising. There was a need to develop a disruptive
home fitness machine that could deliver a more efficient cardio
experience in less time,” said Bruce Cazenave, CEO of Nautilus,
Inc. “The Bowflex MAX Trainer is an exciting new addition to our
Bowflex brand that is known for innovations that maximize fitness
benefits within the comfort and convenience of home.”
The Bowflex MAX Trainer™ was designed to burn up to
two-and-a-half times the calories of other exercise equipment
including treadmills, steppers and ellipticals. The secret behind
this new cardio machine lies in its industrial design, enabling
full body movement and engaging the upper body 80 percent more than
a traditional elliptical, while remaining easier on the joints than
running on treadmill. It features a 14-minute interval workout that
maximizes the benefits of afterburn and can increase metabolism up
to 48 hours after a workout is completed.
Inspired by a motorcycle’s lean and aggressive profile, its
unique design incorporates a calorie gauge that mimics a
speedometer showing calories burned per minute and an audio bell
that rings to alert the user to the start of each interval training
period.
“We looked at a variety of inspirations when we created the
Bowflex MAX Trainer,” said Kevin Hendricks, Senior Industrial
Designer at Nautilus, Inc. “We wanted it to look fast and
aggressive and visually it had to drive the consumer to push past
their comfort zone. The design needed to help the user achieve
maximum results in a short amount of time. What we came up with is
a brand new product that captivates you and allows you to focus on
your workout without distraction.”
The Bowflex MAX Trainer™ also provides users the ability to
track their workouts with the free Bowflex MAX Trainer™ app, which
wirelessly transfers all workout data via Bluetooth®. It tracks
every detail – from time on the machine to calories burned – and
automatically syncs workout data with MyFitnessPal®. The app also
syncs data automatically with Bowflex Connect™, a free dashboard
that helps you view your workout results and understand how they
contribute to achieving your overall fitness goal.
The Bowflex MAX Trainer™ is now available for purchase online,
starting at $999.
For more information visit:www.bowflexmaxtrainer.com
About Nautilus Inc. Headquartered in Vancouver, Wash.,
Nautilus Inc. (NYSE: NLS) is a global fitness products company
providing innovative, quality solutions to help people achieve a
healthy lifestyle. With a brand portfolio including Nautilus®,
Bowflex®, Schwinn® and Universal®, Nautilus, Inc. markets
innovative fitness products through Direct and Retail channels.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140108005356/en/
Nautilus Inc.Julie Mallory,
360-859-2688jmallory@nautilus.comorThe Hoffman AgencyKali Bean,
503-580-4645kbean@hoffman.comorInvestor Relations Contact:ICR,
LLCJohn Mills, 310-954-1105John.Mills@icrinc.com
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