Forges Strategic Partnership with Fitness
Superstore
January 20, 2016: Nautilus, Inc. (NYSE: NLS), a leader
in innovative fitness equipment, today announced availability of
the Bowflex Max Trainer® and Schwinn® Airdyne® AD 8 Total Fitness
Bike in the UK.
“We continually pursue opportunities to make our innovative
products accessible to the international marketplace,” said Jeff
Collins, Vice President, General Manager - Retail, Nautilus, Inc.
“Given strong interest from our global partners, along with the
success we have experienced in the U.S. already, we are confident
these products will be well received by customers in other markets
around the world.”
Fitness Superstore has partnered with Nautilus, Inc. as a
distributor for the Bowflex Max Trainer® and the Schwinn Airdyne AD
8 in the UK. Fitness Superstore is the UK’s largest retailer of
specialty fitness equipment. The company has a central distribution
facility consisting of 115,000 square feet in Northampton with
other locations in Surrey, Kent, Manchester, Gloucester, Newcastle,
Leeds, Chelmsford and Livingston.
“The partnership with home-fitness leader Nautilus, Inc.
represents a big win for UK customers seeking innovative,
feature-rich exercise equipment,” said Paul Walker, Owner, General
Manager, Fitness Superstore. “These one-of-a-kind products from
such high-quality, heritage brands bring robust fitness solutions
to meet the growing demand for cross trainers and bikes.”
Bowflex Max Trainer®: Reinventing the Cardio
Machine
The Bowflex Max Trainer® is an all-in-one cardio machine that
combines the power of an elliptical and stair stepper to create a
one-of-a-kind full body workout that delivers results in 14
minutes.
Bowflex Max Trainer® burns up to 2.5 times the calories of other
exercise equipment, and engages the upper body 80 percent more than
a traditional elliptical. Its sleek design enables full-body
movement while remaining easier on the joints.
Bowflex Max Trainer® also provides users the ability to track
their workouts with the free Bowflex Max Trainer® app that
wirelessly transfers all workout data via Bluetooth® Smart
technology. It tracks every detail — from time on the machine to
calories burned — and automatically syncs workout data with Apple
Health, Google Fit, as well as MyFitnessPal.
Its space-saving, compact design makes it ideal for workouts
even if space is a limitation at home.
Bowflex Max Trainer® has also earned a number of global design
awards, including the prestigious Red Dot Design Award and
International Design Award (IDA).
Website:
http://www.nautilusinternational.com/international-site-us/products/maxtrainer.jsp
Available at multiple Fitness Superstore locations and online at
fitness-superstore.co.uk.
Schwinn® Airdyne® AD 8 Total Fitness Bike: Revolutionizing
the Stationary Bike
The new Schwinn® Airdyne® AD 8 Total Fitness Bike leverages the
iconic Schwinn Airdyne Technology™ — its legacy built around the
power of unlimited wind resistance — and takes the technology to
the next level. From the performance engineered, perimeter-weighted
flywheel for smooth startup and cycling, to the proven strength of
the splined solid steel cranks that deliver more power to the
pedals, to the moisture repellent double coated steel body
construction, the Schwinn® Airdyne® AD 8 is designed to withstand
the rigors of high intensity training by the most intense
athletes.
The Schwinn® Airdyne® AD 8’s commercial-grade components are
built to support multi-user, high workload environments — ranging
from the local CrossFit®-affiliated gym to rehabilitation
facilities — while the bike’s compact design also makes it ideal
for the ultimate at-home workout experience.
The bike features a revolutionary multi-position handle, which
offers users the flexibility to place hands either vertically or
horizontally. The anti-slip foot platforms provide a more robust
push off to leverage more power from every workout. Equipped with
an oversize padded seat for ultimate comfort, a universal rail and
clamp system, also gives users the flexibility to add a custom
seat.
The Schwinn® Airdyne® AD 8 allows users to seamlessly and simply
tailor the level of intensity — the more effort given, the more
resistance that is delivered through the bike’s smooth, quiet
direct drive belt system. In addition, Schwinn Airdyne Technology™
blends seamlessly with custom interval training programs to offer
users of all levels uniquely challenging workouts with metrics like
watts, calories, time, and distance.
Website:
http://www.nautilusinternational.com/international-site-us/products
Available at multiple Fitness Superstore locations and online at
fitness-superstore.co.uk.
About Nautilus, Inc. Headquartered
in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a
global fitness solutions company that believes everyone deserves a
fit and healthy life. With a brand portfolio including Bowflex®,
Nautilus®, Octane Fitness®, Schwinn® and Universal®, Nautilus,
Inc. develops innovative products to support healthy living
through direct and retail channels as well as in commercial
channels with Octane Fitness® products.
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version on businesswire.com: http://www.businesswire.com/news/home/20160120005385/en/
Nautilus, Inc.Erin Griffin,
+1-360-859-5863egriffin@nautilus.comorThe Hoffman AgencyRahme
Mehmet, +44 (0)207 749 7660nautilus-europe@hoffman.com
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