Danielle Brooks and Fashion to Figure Launch Holiday Campaign and Capsule Collection
November 14 2018 - 4:35PM
Business Wire
~ Campaign Celebrates Diversity,
Inclusivity, and Women Who Inspire Their Communities
Fashion to Figure, one of the first fashion retailers catering
to the plus-size market and specializing in on-trend clothing,
shoes, and accessories, today announced that it will be partnering
with award-winning actress and singer Danielle Brooks as the
Ambassador for the brand’s holiday campaign. Throughout the season,
Danielle will be featured in Fashion to Figure’s Holiday marketing
which will celebrate real women, self-expression, body positivity,
and inclusivity during this festive holiday season. In addition,
Fashion to Figure will be partnering with St. Jude Children’s
Research Hospital as part of this Season of Giving.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181114005931/en/
Danielle Brooks x FTF Holiday Collection
(Photo: Business Wire)
“I am so proud to be associated with a brand that embraces
diversity, celebrates inclusivity, offers great fashion at amazing
value and supports causes that are important to us,” according to
Danielle Brooks, brand ambassador. “The holidays are an important
time for all of us to celebrate togetherness and the different
families we develop over time. I love the spirit and confidence of
Fashion to Figure’s holiday concept as it really reflects the idea
that we are all a part of something magical this time of year.” In
addition, Danielle and the Fashion to Figure team have collaborated
with an all plus-size crew for the campaign to further amplify the
community’s celebration of real women in front of and behind the
camera.
The “Danielle Brooks x FTF Holiday Collection” features looks
hand-picked and curated by Danielle and represents a mix of evening
gowns, casual separates, and party dresses suitable for every
holiday occasion. In the spirit of speaking to today’s confident
and trendy, modern woman, the innovative campaign will include
multimedia elements such as GIFs, video, and Boomerangs that
followers can share across social platforms.
Fashion to Figure is part of New York & Company’s (NYSE:NWY)
multi-brand portfolio. The Company recently held its first-ever
Investor Day where management outlined the vision to be the premier
incubator of lifestyle brands by leveraging the Company’s expertise
in celebrity, design, customer, ecommerce, operations, real estate,
and inventory optimization to identify accretive brand and profit
opportunities. In addition, the Company discussed its rebranding
and name change to RTW Retailwinds and will begin trading under the
new name on the New York Stock Exchange as of the opening of
trading on Tuesday, November 20th.
About New York & Company
New York & Company, Inc. is an omni-channel women’s fashion
retailer providing curated lifestyle solutions that are versatile,
on-trend, and stylish at a great value. The specialty retailer,
first incorporated in 1918, has grown to now operate 428 retail and
outlet locations in 36 states while also growing a substantial
eCommerce business. The Company’s branded merchandise, including
collaborations with Eva Mendes, Gabrielle Union and Kate Hudson, is
sold exclusively at these locations and online at
www.nyandcompany.com. Additionally, certain product, press releases
and SEC filing information concerning the Company are available at
the Company's website: www.nyandcompany.com.
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