GUANGZHOU, China, Sept. 15,
2022 /PRNewswire/ -- Onion Global Limited ("Onion
Global", the "Group" or the "Company") (NYSE: OG), a
next-generation lifestyle brand platform that connects the world's
fresh, fashionable, and future technology-based brands to young
people in China and across
Asia, today announced that it
generated over RMB110 million in GMV
within the first three days of its 2022 Beauty Carnival Shopping
Festival. The Beauty Carnival Shopping Festival was designed around
the theme of "aspiring to an ideal life" and is aimed at
identifying customers' everyday needs and stimulating their
aspirations for a better life. During the Beauty Carnival Shopping
Festival, Onion Global has created multiple scenarios connecting
products to customers in an effort to drive consumption while
making the shopping experience more pleasurable. Focused on
creation by all, new and fun consumption, and scenario
construction, the Beauty Carnival Shopping Festival forms a
complete closed-loop chain from seeding content through to driving
traffic and ultimately sales conversion for brands. The
eighteen-day Beauty Carnival Shopping Festival started on
September 6, 2022 and will continue
until September 23, 2022.
Highlights from the first three days of the 2022
Beauty Carnival Shopping Festival
- The total GMV during the first three days was over RMB110 million, and the total number of orders
was over 235,000;
- More than 16,000 Standard Product Units (SPUs) offered
by 1,014 brands participating in the Beauty Carnival Shopping
Festival this year;
- The total number of buyers exceeded 111,000 with a repurchase
rate of more than 46%;
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "During the Beauty Carnival Shopping
Festival this year with a slogan of "Keen on the new era", Onion
Global has facilitated integration and interaction between
products, customers and scenarios, building emotional resonance and
personal connections with consumers through the following process:
1) Provide and stimulate consumers with creative product-related
content with different dimensions, launch new low-priced
high-quality products and carry out activities in online
communities to drive traffic and brand awareness; 2) Build a "New
Era Ideal Life Bazaar" that integrates interaction, experience and
sales, and collaborate with brands to offer classes, enabling
customers to learn and be entertained, thereby deepening
connections between brands and customers; 3) Design diverse live
streaming scenarios and multiple themed days for live streaming
rooms, boosting interactions with customers and providing an
immersive experience. To reach a wider customer base, the brands of
the Beauty Carnival Shopping Festival will be advertised both
online and offline, covering a wide range of exposures on channels
including outdoor screens, subway ads, WeChat and Weibo to
facilitate the precise conversion of traffic into sales. Leveraging
its platforms including O'mall and Hoomuch as well as nearly
800,000 key opinion customers (KOCs) nationwide, Onion Global will
use digital tools to create points of connection between products,
customers and scenarios; these multiple connecting points are not
only the key to driving sales conversion, but also to spreading our
corporate culture, brand story and product value."
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that connects the world's fresh, fashionable, and
future technology-based brands to young people in China and across Asia. The Company's mission is to be the dream
factory of lifestyle brands for young people. The Company's
platform offers an integrated solution to develop, market, and
distribute new and inspiring branded products, thereby reshaping
the lifestyle shopping and consumer culture in China. Onion
Global Limited has been listed on New York Stock Exchange
since May 2021.
For more information, please
visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eric.yuan@christensencomms.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: linda.bergkamp@christensencomms.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited