GUANGZHOU, China, Sept. 23,
2022 /PRNewswire/ -- Onion Global Limited ("Onion
Global", the "Group" or the "Company") (NYSE: OG), a
next-generation lifestyle brand platform that connects the world's
fresh, fashionable, and future technology-based brands to young
people in China and across
Asia, today reiterated its
commitment to executing on its refined operational plans to address
the female market segment in response to the growing needs of
female consumers. As part of Onion Global's strategic initiatives
to upgrade its business, Onion Global will continue to promote and
optimize a new business platform focused on women's personal growth
and self-enhancement. Capitalizing on the new business platform,
Onion Global will comprehensively empower female users in terms of
knowledge, business, consumption, networking and social activities
in an effort to lead and accompany female users on a journey of
self-improvement, thereby creating a new long-term growth
engine.
Three key principles underlie the upcoming launch of the new
business platform:
- Reach female users through precision marketing: Make a
good division of the brand matrix according to the consumption
needs of female users at different ages, create plans for product
selections and events leveraging trending topics and festivals, and
make real-time product recommendations to users.
- Shorten distance with female users through refined
operation: Invite targeted groups to offline brand salons and
create opportunities for them to communicate with brand executives
and spokespersons to share their experiences and learn more about
the brand concepts behind the products, thereby increasing user
engagement and creating a tailor-made user experience; recruit
product experience officers to try new products and promote them
through word-of-mouth.
- Create diversified real-life scenarios for female users:
Create immersive experiences embedded in real-life scenarios using
technology; launch special live streams focused on hot topics
related to female community; continue to address topics that
capture female users' attention and help them achieve self-growth,
thereby acquiring quality target users.
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global, commented, "As women increase their spending
power in the economy, Onion Global will continue to enhance user
engagement and build loyalty among our female users through
building our private domain traffic pool, deepening the platform's
connections with female users, and accelerating the
commercialization of the platform. In the context of the overall
upgrade in consumption habits, consumers demand not only products,
but also a compelling brand concept, strong emotional resonance and
an excellent consumption experience. Capitalizing on opportunities
in the digital economy, Onion Global will use diversified media
channels including live streaming and WeChat video accounts to
improve interactions, and continuously work to empower women in
order to deliver that excellent consumption experience to our
female users."
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that connects the world's fresh, fashionable, and
future technology-based brands to young people in China and across Asia. The Company's mission is to be the dream
factory of lifestyle brands for young people. The Company's
platform offers an integrated solution to develop, market, and
distribute new and inspiring branded products, thereby reshaping
the lifestyle shopping and consumer culture in China. Onion Global Limited has been listed on
New York Stock Exchange since May
2021.
For more information, please visit:
http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eric.yuan@christensencomms.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: linda.bergkamp@christensencomms.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited