Powered by Omni, the platform expands
Omnicom's intelligent content offering
NEW
YORK, July 10, 2024 /PRNewswire/ -- Omnicom
today announced the launch of ArtBotAI, its next-generation
intelligent content platform, which now leverages Gen AI large
language models.
ArtBotAI solves a common CMO dilemma: how to efficiently
optimize creative digital content at scale without sacrificing
quality. ArtBotAI's intelligent content orchestration platform,
leveraging Gen AI models powered by Omni, assembles clients'
digital assets, to create and deliver high-quality personalized
experiences.
"Elegance at scale—that was the original idea behind ArtBotAI,"
said Paolo Yuvienco, Chief
Technology Officer, Omnicom. "Brands are demanding more customized
content at scale, but their content studios and one-off tools slow
down, get more expensive, and lose out on quality and performance
when they try to do more with them. There's never been a core
product that could integrate their creative assets, templates,
MarTech, AdTech, AI, and first and third-party data. ArtBotAI
replaces a messy ecosystem with something simple, beautiful and
powerful to serve our client's content needs."
ArtBotAI's footprint stretches across North America, LATAM, EMEA and APAC.
Alissa Hansen, Chief Product
Officer, leads ArtBot and will oversee the global roll-out of
ArtBotAI.
"Our clients want to maximize the value of their content as well
the precision and performance of their media investments," said
Hansen. "This meticulously crafted offering will allow us to do
just that. With the ability to adapt to existing client technology
and powered by Omni, ArtBotAI will use creative engineering to
deliver scaled content of the highest quality and provide a 360
view of content performance."
As the next iteration, ArtBotAI embeds Gen AI capabilities into
the platform to drive more efficiency and effectiveness when
assembling clients' content digital assets. Its Gen AI
functionality comes from LLMs housed within Omni, which are a
result of partnerships orchestrated at that enterprise level with
the likes of Adobe, Amazon, Getty, Google and Microsoft
(OpenAI).
Its development is part of Omnicom's strategy to infuse Gen AI
into every facet of its business to make its people more effective,
its operations more efficient and to drive transformative outcomes
for clients.
About Omnicom
Omnicom (NYSE: OMC) is a leading
provider of data-inspired, creative marketing and sales solutions.
Omnicom's iconic agency brands are home to the industry's most
innovative communications specialists who are focused on driving
intelligent business outcomes for their clients. The company offers
a wide range of services in advertising, strategic media planning
and buying, precision marketing, retail and digital commerce,
branding, experiential, public relations, healthcare marketing and
other specialty marketing services to over 5,000 clients in more
than 70 countries. For more information, visit
www.omnicomgroup.com.
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SOURCE Omnicom Group Inc.