With the Oracle Nor 1 AI-powered upselling
tool, properties can help increase revenue while providing tailored
experiences to guests
Properties using Nor1 eStandby Upgrade
averaged a 17% uptick in upsell revenue per transaction over booked
rates
AUSTIN,
Texas, May 14, 2024 /PRNewswire/ -- Oracle
Hospitality today announced that it has signed an agreement with
Choice Hotels International, one of the largest lodging franchisors
in the world, to extend its AI-powered merchandising solution
Oracle Nor1, to its portfolio of upscale hotels to help them
capitalize on incremental revenue opportunities. With applied AI
built into to the system, each hotel can present targeted offers
via its mobile app or digital marketing channels with relevant and
targeted options to have the highest probability of conversion.
This includes offers at every stage of the guest's journey, from
initiating a room upgrade at the time of booking to upselling daily
breakfast during their stay, to offering late check-out.
"Our mission to deliver the intelligent, intuitive technologies
that customers need to operate and build lasting loyalty aligns
with the commitment Choice Hotels has made to its franchisees and
owners," said Alex Alt, executive
vice president and general manager of Oracle Hospitality and
Retail. "With the AI-driven insights in Nor1, their hotels can give
guests the power to customize the stay they want, while helping
each property increase incremental revenue and profitability."
Choice Hotel's Radisson Americas brands have long used Nor1
eStandby Upgrade to provide additional pre-arrival upsell
opportunities based on attributes such as room views and floor
level, food and beverage preferences, parking, and a myriad of
other products and services a guest values. With upwards of 100
properties utilizing Nor1 eStandby Upgrade in 2023, properties
averaged 17% in incremental upsell revenue over booked rates per
transaction. Individual franchisee results may vary.
"At Choice Hotels, we have a commitment to the success of owners
and operators in our system, ensuring that each has the resources
and support needed to help position them for future success," said
Indy Adenaw, SVP & GM, Upscale at Choice Hotels. "Nor1 fits
perfectly into this strategy by providing each hotel the ability to
help increase their revenue opportunities, while providing guests
with a personalized experience that can lead to increased
satisfaction and loyalty."
Due the success of the upselling and merchandising solution,
Nor1 eStandby will now be available across Choice's upscale hotels
including Radisson Blu, Radisson, Cambria, the Ascend Collection
and others, regardless of the franchisee or owner's existing
property management system. Integrated with digital marketing
channels, fully automated offers can be presented across the entire
pre-arrival phase of the guest journey.
Oracle Hospitality
Oracle Hospitality brings more than
45 years of experience in providing technology solutions to
independent hoteliers, global and regional chains, gaming, and
cruise lines. Our hardware, software, and services enable customers
to act on rich data insights that deliver personalized guest
experiences, maximize profitability, and encourage loyalty.
Cloud-based, mobile-enabled, with open APIs, Oracle's OPERA Cloud
property management and distribution, Simphony point-of-sale,
reporting and analytics, and Nor1 upsell solutions accelerate
innovation, increase revenue, lower IT cost, and maximize operating
efficiency. To learn more, please
visit www.oracle.com/Hospitality.
About Oracle
Oracle offers integrated suites of
applications plus secure, autonomous infrastructure in the Oracle
Cloud. For more information about Oracle (NYSE: ORCL), please visit
us at www.oracle.com.
About Choice Hotels
Choice Hotels International, Inc.
(NYSE: CHH) is one of the largest lodging franchisors in the world.
The challenger in upscale and a leader in midscale and extended
stay, Choice has over 7,500 hotels, representing more than 630,000
rooms, in 46 countries and territories. A diverse portfolio of 22
brands that range from full-service upper upscale properties to
midscale, extended stay and economy enables Choice to meet
travelers' needs in more places and for more occasions while
driving more value for franchise owners and shareholders. The
award-winning Choice Privileges rewards program and co-brand credit
card options provide members with a fast and easy way to earn
reward nights and personalized perks. For more information,
visit www.choicehotels.com.
Trademarks
Oracle, Java, MySQL and NetSuite are
registered trademarks of Oracle Corporation. NetSuite was the first
cloud company--ushering in the new era of cloud computing.
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SOURCE Oracle