New unified digital buying channel and AI capabilities help
B2B buyers and sellers streamline collaboration around quotes,
proposals, orders, and contracts
LAS
VEGAS, Sept. 11, 2024
/PRNewswire/ --
Oracle CloudWorld -- Oracle today
announced new capabilities within Oracle Fusion Cloud Customer
Experience (CX) that give buyers self-service access to a
unified and active view of their commercial relationship with an
organization. The latest updates provide buying groups and selling
teams with a collaborative commerce solution that delivers a view
of quotes, orders, account and contact profiles, subscriptions,
renewals, and assets to help drive better outcomes and revenue
throughout the life of a business relationship.
"By unifying buying, selling, ordering, and billing flows across
the organization, we're enabling enterprise organizations to bring
new value to their customers as they build better long-term
relationships," said Kartik Raghavan, senior vice president of
product development, Oracle Cloud CX. "We've spent the last year
folding our industry-leading Commerce offering into our unified
revenue transformation solution, so now our customers can easily
activate a buying channel that handles all the complexities of B2B
selling."
The new digital buying experience connects processes and data
from customer experience and financial applications in
Oracle's revenue transformation solution to support
increasingly sophisticated go-to-market models such as recurring
revenue, usage-based, and consumption-based strategies. New use
cases include:
- Self-service access: Helps organizations engage with
buyer groups through shared access to quotes, orders, account and
contact profiles, subscriptions, and renewals.
- Assisted buying experiences: Empowers buying groups to
engage with selling teams and find a solution to their needs by
evaluating product fit, negotiating pricing or terms, or assistance
with placing orders.
- Full-service sales engagements: Empowers sellers to
engage buyers with an intelligent, interactive buying experience
from sharing quotes and content all the way through onboarding a
new account.
New capabilities in Oracle's revenue transformation solution
include:
- Generative AI for contract summarization: Helps
organizations reduce contract processing time and close deals
faster by providing quick answers to contract-related questions,
helping sellers and buying groups to track important milestones and
obligations, and enables better internal oversight.
- Generative AI for sellers: Helps sellers quickly
capitalize on sales opportunities and efficiently engage with
buyers to drive further account expansion by drafting emails,
activity summaries, sales executive briefings, and executive
summaries for quotes and proposals.
- Unified CPQ, contracts, and order management: Helps
organizations increase the speed and accuracy of transactions,
manage complex enterprise sales agreements, and honor
pre-negotiated terms during the ordering process by unifying
contract management, order management, subscription management and
configure, price, and quote (CPQ) capabilities in Oracle Cloud
CX.
"Revenue leaders are challenged with keeping up with what
customers need, when they need it, and how they want to buy it. It
gets even more challenging when managing multiple revenue streams,
channels, and products," said Paul
Greenberg, founder and managing principal, The 56 Group.
"It's great to see Oracle consistently investing in its CX
solutions that are now able to make B2B buying much easier, better
the experience, and ultimately increase revenue."
Part of Oracle Fusion Applications, Oracle Cloud CX helps
organizations connect data and workflows across marketing, sales,
and service to make every customer interaction matter. To learn how
Oracle Cloud CX can help your organization improve the customer
experience and build brand loyalty, please visit:
oracle.com/cx.
About Oracle
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applications plus secure, autonomous infrastructure in the Oracle
Cloud. For more information about Oracle (NYSE: ORCL), please
visit us at oracle.com.
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SOURCE Oracle