PAR Technology’s Punchh® Selected as Loyalty Platform Provider for Wendy’s
March 27 2024 - 7:30AM
Business Wire
The industry’s leading loyalty platform and team of expert
strategists will support iconic fast-food brand deliver fresh and
crave-worthy targeted offers, promotions and experiences
ParTech, Inc. (PAR), a global restaurant technology leader and
provider of unified commerce for enterprise restaurants, today
announced that Wendy's®, the iconic fast-food chain known for its
fresh, never-frozen beef and signature square burgers, has selected
PAR’s industry-leading loyalty and offer solution, PAR Punchh®, to
advance its already successful loyalty program into the next
generation of customer engagement.
Wendy’s will leverage PAR Punchh’s AI-driven platform and Punchh
Enterprise Support to enhance its loyalty program for customers who
visit any of their nearly 6,500 locations across the United States
and Canada. With PAR Punchh’s advanced loyalty expertise and
personalization engine, Wendy's aims to advance its loyalty program
with best-in-class gamified experiences, targeted offers designed
to bring great food for a great value to its customers, and
exclusive promotions tailored to individual customer
preferences.
The open architecture of PAR Punchh ensures seamless integration
into Wendy’s existing app and online ordering systems, optimizing
their technology stack for both current and future operations. This
integration will enhance the omni-channel experience, digitally and
at the restaurant.
In collaboration with PAR Punchh’s team of loyalty strategists,
Wendy’s will craft a comprehensive strategy, aiming to elevate the
guest experience and drive customer satisfaction.
“Loyalty is not a feature, it’s an outcome – driving more
customer lifetime value. We believe that coupling our technology
with our skilled team of loyalty strategists not only gives brands
the tools to build guest loyalty, but also puts us in the driver
seat with them to deliver results," said Savneet Singh, CEO of PAR
Technology. “The partnership we’re building with Wendy’s is going
to help cultivate their ability to deepen relationships with their
fans and stand out. Blending their iconic brand offerings with
cutting-edge solutions is a winning combo!”
This collaboration is the latest example of PAR’s commitment to
providing innovative solutions that drive revenue and foster
strong, meaningful connections with guests. Over 200 global
enterprises in 20 countries, including brands like Casey's (NASDAQ:
CASY), and Tropical Smoothie Café, LLC, rely on PAR Punchh to boost
revenue by fostering strong customer relationships.
About PAR Technology
For more than 40 years, PAR Technology Corporation’s (NYSE: PAR)
cutting-edge products and services have helped bold and passionate
restaurant brands build lasting guest relationships. We are the
partner enterprise restaurants rely on when they need to serve
amazing moments from open to close, during the most hectic rush
hours, and when the world forces them to adapt and overcome. More
than 70,000 restaurants in more than 110 countries use PAR’s
restaurant point-of-sale, digital ordering, loyalty and back-office
software solutions as well as industry-leading hardware and
drive-thru offerings. To learn more, visit partech.com or connect
with us on LinkedIn, X (formerly Twitter), Facebook, and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240327062850/en/
Christopher R. Byrnes (315) 743-8376
chris_byrnes@partech.com
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