Prime Hospitality Corp. to Offer 'Triple Points and Miles' Promotion for Prime Rewards Members
September 16 2004 - 10:40AM
PR Newswire (US)
Prime Hospitality Corp. to Offer 'Triple Points and Miles'
Promotion for Prime Rewards Members FAIRFIELD, N.J., Sept. 16
/PRNewswire-FirstCall/ -- Prime Hospitality Corp. (NYSE:PDQ)
announced that beginning September 20, it will launch a "Triple
Points and Miles" promotion for members of the Prime Rewards
frequent traveler program. This exciting promotion will award all
Prime Rewards members with triple points AND triple miles for stays
anytime between September 20, 2004 and November 20, 2004, at all
AmeriSuites, Wellesley Inns & Suites and Prime Hotels &
Resorts. The Prime Rewards program enables guests at AmeriSuites,
Wellesley Inn & Suites and Prime Hotels & Resorts to earn
free points and airline miles for their visits. Prime Rewards
offers the fastest, easiest and most seamless way to earn points
and miles and the easiest redemptions. Members choose between
mileage with Alaska Airlines Mileage Plan(R), America West Flight
Fund(R), American Airlines AAdvantage(R), Delta SkyMiles(R),
Continental One-Pass(R), United Mileage Plus(R), or US Airways
Dividend Miles(R). Prime Rewards members also enjoy special
benefits such as express reservations, free local calls, and
express check-in. Jim Gard, Prime's Vice President of Marketing
Services, says, "Most hotel frequent guest programs run promotions
that offer extra points or miles for guest stays -- some even go as
high as double points and/or miles. Prime Rewards is outshining all
of them by offering triple points and miles. This promotion firmly
demonstrates our gratitude to our members for staying with us.
Prime Rewards is one of the few programs offering both points and
miles." To publicize the promotion, Prime Hospitality has also
launched a national advertising campaign dubbed "Triple Decker".
The campaign features images of over-stuffed triple decker
sandwiches to announce the promotion through television and print
advertising, sales brochures, communications to Prime Rewards
members, and property collateral. Those wishing to become Prime
Rewards members can find out more about the program and enroll
online at http://www.prime-rewards.com/. A dedicated reservations
hotline is also available at 866-PRIMERY (774-6379). About Prime
Hospitality - Prime Hospitality Corp., one of the nation's premiere
lodging companies, owns, manages, develops and franchises more than
240 hotels throughout North America. The Company owns and operates
three proprietary brands, AmeriSuites(R) (all suites), PRIME Hotels
& Resorts(R) (full-service) and Wellesley Inns & Suites(R)
(limited service). Also within Prime's portfolio are owned and/or
managed hotels operated under franchise agreements with national
hotel chains including Hilton, Sheraton, Hampton, and Holiday Inn.
Prime can be accessed over the Internet at
http://www.primehospitality.com/. DATASOURCE: Prime Hospitality
Corp. CONTACT: Media, Jeremy Zuck, Prime Hospitality Corp.,
+1-973-882-7662, Web site: http://www.primehospitality.com/ Company
News On-Call: http://www.prnewswire.com/comp/155593.html
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