Mr. Clean Unveils Its Next Generation of NEW Magic Erasers That Clean Like Magic - Ultra Foamy and Ultra Thick
April 10 2024 - 9:00AM
Business Wire
Mr. Clean debuts new Ultra Magic Erasers that
last longer, tackle tough heavy-duty messes, and give you that
ultra clean like magic without the extra scrubbing.
Mr. Clean, the household cleaning brand synonymous with
unbeatable cleaning power, is addressing the need for cleaning
efficacy and convenience by proudly announcing the launch of its
latest innovations - Magic Eraser Ultra Foamy and Magic Eraser
Ultra Thick. This dynamic duo represents a leap forward in cleaning
technology, delivering unparalleled effectiveness and ease to
consumers. Both innovations help continue Mr. Clean’s legacy of
providing innovative solutions that make cleaning tasks easier and
more enjoyable, and now you can clean with more magic than ever
before.
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Mr. Clean Magic Eraser Ultra Foamy.
(Photo: Business Wire)
Ultra Foamy
New Ultra Foamy – combining the scrubbing power of a Magic
Eraser, AND the cleaning power of Dawn, available in Fresh and
Lavender scents, taking cleaning to a whole new level so you can
get the foamy clean feels. It does the dirty work for you with
added chemistry designed to melt through greasy soap-scum in your
bath or shower, tough burnt on stovetop stains, and even grime in
your sink making it look cleaner and newer than ever. The embedded
two-colored dots produce foamy suds that work like tiny micro
scrubbers to penetrate soils, lifting them before elbow grease is
even required.
Ultra Thick: The Longest Lasting Eraser Ever
Mr. Clean's Magic Eraser Ultra Thick redefines durability and
longevity in the world of cleaning products so you can get tough on
messes and get thick on clean! Designed to be the longest lasting
eraser ever, this revolutionary cleaner can tackle 3D heavy-duty
tasks from the indoor to outdoor kitchen, cleaning over 150+ messes
with water alone.** It lasts 7x longer than the Original Magic
Eraser, so you can take the cleaning power of the Magic Eraser to
even more places than ever before.
“Both Ultra Foamy and Ultra Thick were carefully designed to
address what people desire most in their cleaning routine – Simple
products that make cleaning even the toughest messes possible and
last until the job is done,” said Natalie Dech, Senior Brand
Director, Procter & Gamble. “Mr. Clean is an iconic brand, and
we task ourselves every day to improve our products. We’re excited
to bring our new Ultra Foamy and Ultra Thick Magic Erasers to
consumers, so they can tackle their toughest messes and clean with
more magic than ever.”
Key Ultra Foamy features:
- Added chemistry with the grease fighting power of Dawn for
maximum cleaning efficacy, resulting in 95% less scrubbing*
- Foam to get the true deep clean effortlessly
- Iconic Fresh scent
Key Ultra Thick features:
- Longest lasting Magic Eraser ever, 60% thicker than our
Original, it lasts 7x longer
- Dual-sided chevron pattern for scrubbing
- Tackles 150+ heavy-duty tasks with water alone**
How to use Magic Eraser Ultra Foamy and Ultra Thick:
- Simply wet the Magic Eraser- Ultra Foamy or Ultra Thick with
water
- Squeeze it to rinse excess water
- Apply the magic eraser to the applicable area in a
back-and-forth motion (Watch messes magically disappear)
- Wipe off any eraser residual (with paper towel or cloth)
- Dry and reuse
The Magic Eraser Ultra Foamy and Ultra Thick are available
nationwide in-store and online. To learn more, please visit
MrClean.com. Follow @MrClean on TikTok and Instagram for tips and
tricks on how to get the most out of your cleaning products, as
well as updates on future innovations and offerings.
*Cleaning performance vs. The leading all-purpose bleach spray
**Visit Mrclean.com/messes
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240410983380/en/
Rick Mason P&G Surface Care, Communications Leader
Mason.rj.3@pg.com
Katy Loesch MSL katy.loesch@mslgroup.com
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