Secret Deodorant, a leader in body odor protection, is partnering with Warner Bros. Pictures’ Beetlejuice Beetlejuice for a journey into the Afterlife. In the latest supernatural spot, Secret refreshes visitors of the iconic Afterlife Waiting Room with Secret Whole Body Deodorant, which provides superior odor protection from smells, everywhere.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240904753217/en/

Secret partners with Warner Bros. Pictures’ Beetlejuice Beetlejuice to refresh visitors of the iconic Afterlife Waiting Room with Secret Whole Body Deodorant, which provides superior odor protection from smells, everywhere. (Photo: Business Wire)

Taking viewers to the strange and unusual world of the Recently Deceased, the ad showcases a magician's assistant and an unfortunate hiker as they await their future in the Afterlife. While waiting for her final destination, the magician's assistant shares her secret to eliminating odors from “your pits to your bits” without leaving residue or white marks behind.

“The Waiting Room is an iconic place where a mixture of quirky characters come to grips with their unexpected journey into the Afterlife, and all that comes with it, including smells. We developed the Secret Whole Body Deodorant collection to provide long-lasting odor protection for women no matter what life - or the Afterlife in this case - throws their way,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble.

“We are thrilled to ‘bits’ to partner with Secret Whole Body Deodorant and bring them into the world of Beetlejuice Beetlejuice in a way that is unique and surprisingly refreshing – much like the product itself,” said Dana Nussbaum, EVP of Worldwide Marketing for Warner Bros. Pictures. “From the authentic, playful tone of the creative to the incredibly immersive Afterlife Waiting Room set, this campaign has perfectly captured the wildly imaginative and unabashedly original tone of our film in a way that is truly delightful.”

Fans of the iconic ghost with the most can venture beyond the screen and step into the world of the recently deceased at the Beetlejuice Beetlejuice: The Afterlife Experience in Los Angeles. The immersive experience features recreated sets, live entertainment and a special Secret brand integration featuring the Whole Body Deodorant Collection. The experience is open now through October. For more information or to purchase tickets, visit www.BeetlejuiceExperience.com.

Don’t let body odor scare you easily! Secret Whole Body Deodorant is dermatologically tested to be gentle on the skin. It is aluminum-free and was designed specifically for external use beyond the underarms. The full collection comes in three forms:

  • Aluminum Free Whole Body Deodorant Stick: made with shea butter and coconut oil, the stick can be used under the breasts or where thighs rub together
  • Aluminum Free Whole Body Deodorant Invisible Cream: the fast-absorbing, water-based cream is made with skincare ingredients and can be applied to intimate areas (for external use only)
  • Aluminum Free Whole Body Deodorant Spray: spray the light, fresh fragrance across the body and leave an invisible layer of protection

Scents include peach & vanilla blossom, lilac & waterlily and unscented, and may vary by form. The collection is available at major retailers nationwide, for the suggested retail price of $12.99 (pricing at the sole discretion of retailers).

About Secret

Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. The brand has proudly supported women’s advancement and equality, celebrating those who push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About BEETLEJUICE BEETLEJUICE

After an unexpected family tragedy, three generations of the Deetz family return home to Winter River. Still haunted by Beetlejuice, Lydia’s life is turned upside down when her rebellious teenage daughter, Astrid, discovers the mysterious model of the town in the attic and the portal to the Afterlife is accidentally opened. With trouble brewing in both realms, it’s only a matter of time until someone says Beetlejuice’s name three times and the mischievous demon returns to unleash his very own brand of mayhem.

Warner Bros. Pictures Presents A Tim Burton/Tommy Harper/Plan B Entertainment Production, A Film by Tim Burton, Beetlejuice Beetlejuice, which will be released only in theaters and IMAX on September 6, 2024 in North America, and internationally beginning 4 September 2024. It will be distributed worldwide by Warner Bros. Pictures.

About Warner Bros. Pictures

Warner Bros. Pictures is a part of Warner Bros. Motion Picture Group, which also includes New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. Pictures partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for global audiences. Warner Bros. Pictures has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.

Secret Deodorant Press Team Citizen Relations secret@citizenrelations.com

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