Phreesia Receives Certification from the Point of Care Communication Council, Based on Audit by the Alliance for Audited Media
January 26 2021 - 11:56AM
Business Wire
Phreesia, the nation’s leading patient intake platform, is
pleased to announce that as a result of ongoing auditing by the
Alliance for Audited Media (AAM), the industry leader in media
verification, it has received certification from the Point of Care
Communication Council (PoC3) validating that the advertising
measurement systems and methods of its digital point-of-care
engagement platform comply with the highest industry standards.
Phreesia’s PatientConnect platform was among the first to be
awarded the PoC3 seal on Friday, after the opening of their
certification process earlier this month.
“We are proud to work with Phreesia to provide third-party
verification of their PatientConnect platform,” said Steve
Guenther, AAM’s Vice President of Digital Auditing. “Participating
in a continuous audit demonstrates Phreesia’s commitment to
providing advertisers with a high-quality, secure platform that
consistently delivers accurate and reliable data that they can
trust.”
PoC3, an organization that advocates for the use of
point-of-care media to advance health and healthcare outcomes,
recently updated its verification and validation guidance. AAM’s
platform certification is designed to measure and meet those
standards.
Phreesia completed its initial platform certification in summer
2019 and has continued to perform monthly audits of its campaigns
since then. AAM’s continuous audit approach includes a rigorous
ongoing review of the targeting criteria used to deliver ads on
Phreesia’s patient intake platform, an evaluation of the patient
authorization process to receive targeted health-related content
and an assessment of the system’s accurate reporting of engagement
numbers, among other measures.
The ongoing nature of the AAM audit ensures that Phreesia’s
system consistently performs at or above industry-established
levels and provides recurring verification that results are
accurate, reliable and consistent.
“From day one, Phreesia has been an industry leader,
exemplifying the importance of transparency and the integrity of
our data,” said David Linetsky, Phreesia’s Senior Vice President of
Life Sciences and a PoC3 board member. “We appreciate AAM’s
diligence in validating the measures of trust and accountability we
value so highly, and we thank PoC3 for recognizing our continued
commitment to delivering the highest level of quality to our
partners.”
About the Alliance for Audited Media
The Alliance for Audited Media powers transparency and
collaboration between North America’s leading media professionals.
AAM is the industry’s recognized leader in media verification with
unparalleled audit expertise across platforms including web,
mobile, out-of-home, email and print. More than 4,000 publishers,
advertisers, agencies and technology vendors depend on AAM’s
independent, third-party media audits, technology certification
audits and data-driven insights to transact with trust. To learn
how AAM brings trust and transparency to today’s point-of-care
ecosystem, visit auditedmedia.com.
About Phreesia
Phreesia gives healthcare organizations a suite of robust
applications to manage the patient intake process. Our innovative
SaaS platform engages patients in their healthcare and provides a
safe, convenient experience, while enabling our clients to enhance
clinical care and drive efficiency.
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version on businesswire.com: https://www.businesswire.com/news/home/20210126005895/en/
Annie Harris aharris@phreesia.com 929-526-2611
Erin Boudreau erin.boudreau@auditedmedia.com 224-366-6934
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