New Data Shows That Engaging Patients with Relevant Cancer-Prevention Information During Check-In Increases Screening Rates
February 20 2024 - 6:48AM
Business Wire
32% of Patients Who Saw a Breast
Cancer-Prevention Campaign Requested a Screening
Phreesia, a leader in patient intake, outreach and activation,
is proud to release data from an analysis of its cancer prevention
campaigns illustrating the significant impact its platform can have
on increasing rates of cancer screenings. By engaging patients at
critical moments in their healthcare journey, Phreesia is driving
an effort to ensure that cancer is caught early, at a stage when it
can be treated with good health outcomes.
The analysis revealed that when patients were shown relevant and
accurate cancer prevention information while checking in for a
visit with their doctor, they found the information helpful and
said they would discuss preventive screenings with their doctor or
request appointments.
“We underestimate the lifesaving value of clear communications
directly to patients about the importance of cancer screenings,”
said Hilary Hatch, PhD, a clinical psychologist and Phreesia’s
Chief Clinical Officer. “Our technology reaches patients due for
preventive care to ensure they are informed and ready to take an
active role in getting timely cancer screenings.”
The results highlight a range of different ways that Phreesia's
platform helps to increase rates of necessary cancer screenings,
which in turn, improves outcomes.
- During a breast cancer awareness campaign that reached 268,000
patients in 10 days, more than 80% of a representative sample of
patients said the information they saw about breast cancer risks
and screenings were helpful. Additionally:
- Nearly all respondents who identified as Black (94%) and the
majority of respondents who identified as non-white (89%) said the
content was helpful, compared with 79% of respondents who
identified as white, indicating the campaign’s benefit in helping
to close racial disparities in awareness on a key topic.
- One health system asked more than 87,000 patients about
mammogram screenings, and 32% of them requested a mammogram
appointment.
- In a campaign on colorectal cancer screenings, 40% of
responding patients identified risk factors that placed them in the
“high risk” category for colorectal cancer, indicating a need for
timely screening.
- One health system asked more than 4,800 women about their
cervical cancer screenings during intake, and 30% said they would
discuss cervical cancer screening options with their provider.
- In a lung cancer screening campaign, surveyed patients 50-80
years old with a history of smoking were 234% more likely to get
screened for lung cancer after seeing the campaign when compared to
patients who didn’t see the message.
"We believe that engaging patients with high-quality and
relevant information about their health results in better health
outcomes," said David Linetsky, SVP, Life Sciences, at Phreesia.
“The life sciences companies, advocacy groups and nonprofit
organizations we work with recognize that educating patients about
cancer prevention at the point of care saves lives, and we are
incredibly proud to use our platform to enable this type of
critical education.”
Cancer is the second-most common cause of death in the U.S.,
killing about 1,670 people every day, yet cancer screening rates
dropped considerably during the COVID-19 pandemic. Phreesia uses
its digital intake platform to share vital information about
necessary cancer screenings with patients, and recently published
data on the positive impact of its cancer-prevention efforts for
breast, colorectal, cervical and lung cancer, among others.
For more information on Phreesia, visit www.phreesia.com.
About Phreesia
Phreesia is the trusted leader in patient activation, giving
providers, health plans, life sciences companies and other
organizations tools to help patients take a more active role in
their care. Founded in 2005, Phreesia enabled more than 120 million
patient visits in 2022–more than 1 in 10 visits across the
U.S.–scale that we believe allows us to make meaningful impact.
Offering patient-driven digital solutions for intake, outreach,
education and more, Phreesia enhances the patient experience,
drives efficiency and improves healthcare outcomes. To learn more,
visit www.phreesia.com.
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Media Nicole Gist Nicole.Gist@phreesia.com
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