Piper Jaffray Ranks Seventh on Scorecard of Top Financial Web Sites
May 18 2004 - 11:34AM
PR Newswire (US)
Piper Jaffray Ranks Seventh on Scorecard of Top Financial Web Sites
MINNEAPOLIS, May 18 /PRNewswire-FirstCall/ -- Piper Jaffray &
Co. was recently recognized among the best full service brokerage
Web sites by Watchfire(R) GomezPro(TM), an independent Internet
performance management and benchmarking company. The Piper Jaffray
Web site ranked seventh on the Watchfire GomezPro Competitive
Scorecard Analysis(TM) in a field dominated by large national
investment firms. Only firms with online trading capabilities are
considered for the bi-annual scorecard. The Piper Jaffray Web site
was recognized for its re-design and enhancements that coincided
with the firm's spin-off from U.S. Bancorp at the end of 2003. The
review read, in part: "Among the competition this Scorecard period,
Piper Jaffray's online offering represents the most significant
undertaking." "We believe that the redesign of our Web sites have
truly made a difference for our clients," said John Breon, director
of branches for Private Client Services business at Piper Jaffray.
"Our Client Online Services complement the high level of service
that our clients get from their financial advisors, and we feel
that with their input, we have created a site that truly adds value
for them." Piper Jaffray continues to develop its Web site and has
already added a branch administrative tool and homepage
customization options since the review period. Other enhancements
planned for 2004 include online options and mutual fund trading,
electronic confirms, proxies and prospectuses and fund transfers
both within and outside of Piper Jaffray accounts. The Watchfire
GomezPro Competitive Scorecard Analysis provides insights into a
firm's online offering in comparison with competitors or industry
peers. The bi-annual analysis examines the effectiveness of
business strategies and identifies and measures features that are
critical to a Web site's success. Here are the Top 10 Scorecard
rankings: 1. Smith Barney 2. UBS 3. Merrill Lynch 4. Wells Fargo
Investments 5. DB Alex Brown 6. Morgan Stanley 7. Piper Jaffray 8.
Wachovia 9. A.G. Edwards 10. McDonald Investments For this and
other Scorecard rankings and Web site reviews, go to
http://www.watchfire.com/ and select "Scorecards" under
Gomezpro.com . Headquartered in Minneapolis, Piper Jaffray &
Co., a subsidiary of Piper Jaffray Companies (NYSE:PJC), is a
focused securities firm dedicated to delivering superior financial
advice, investment products and transaction execution within
selected sectors of the financial services marketplace. The company
operates through two primary revenue-generating segments -- Capital
Markets and Private Client Services. Investment Research, an
independent group reporting to the CEO, supports clients of both
segments. The firm serves corporations, government and non-profit
entities, and institutional investors on a national basis and
serves the financial advisory needs of private individuals
predominantly across the western half of the United States. The
firm has approximately 3,000 employees in 111 offices in 23 states
across the country and in London, England. For more information
about Piper Jaffray, visit us online at
http://www.piperjaffray.com/ . Since 1895. Member SIPC and NYSE.
DATASOURCE: Piper Jaffray & Co. CONTACT: Susan Beatty, Public
Affairs and Media Relations of Piper Jaffray, +1-612-303-5680 Web
site: http://www.piperjaffray.com/ http://www.watchfire.com/
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