Six Flags Signs OgilvyOne Worldwide to Take Company's Direct and Interactive Marketing Efforts to the Next Level
January 12 2006 - 4:49PM
PR Newswire (US)
Company Also Plans to Conduct Creative Agency Review NEW YORK, Jan.
12 /PRNewswire-FirstCall/ -- Six Flags (NYSE:PKS) announced today
that it has signed OgilvyOne Worldwide, the world's largest
one-to-one marketing agency, to enhance and evolve its direct and
interactive marketing efforts nationwide. This new marketing
partnership is part of Six Flags' strategy to increase company
focus on customers and transform the entire park experience to be
the number one destination for local family entertainment.
OgilvyOne focuses on building positive customer relationships
through data-driven communications that leverage customer feedback
to deliver more personalized and relevant messages, invitations and
experiences. "We are thrilled to be working with the new management
team at Six Flags," said Michelle Bottomley, general manager of
consulting and client services, OgilvyOne. "There is tremendous
equity in the parks -- and enormous customer loyalty to the Six
Flags brand. Our first job is to help unlock the value of existing
customer relationships through one-to-one marketing." "We
understand how critical it is to constantly improve our
communication with our guests," said Mike Antinoro, Six Flags'
Executive Vice President for Entertainment and Marketing. "We look
forward to working with OgilvyOne to develop a variety of
innovative communication solutions that will help us enhance the
overall guest experience." The company also announced that with its
current multi-year contract with Detroit-based W.B. Doner and
Company expiring in June, it is planning to put its account up for
review. "In an industry where much of the advertising tends to look
the same, Doner has provided us with out-of-the-box thinking that
has successfully cut through the clutter to create real awareness
for the Six Flags brand on a national level," said Antinoro. "We're
now in the process of analyzing every aspect of our business, and
we're looking forward to Doner's participation in the process as we
investigate how to most effectively build on this awareness." Six
Flags is the world's largest regional theme park company. Forward
Looking Statements: The information contained in this news release,
other than historical information, consists of forward-looking
statements within the meaning of Section 27A of the Securities Act
and Section 21E of the Securities Exchange Act. These statements
may involve risks and uncertainties that could cause actual results
to differ materially from those described in such statements. These
risks and uncertainties include, among others, the costs of
reviewing and responding to the unsolicited offer and consent
solicitation, and other impacts of the proposed offer on Six Flags'
operations. Although Six Flags believes that the expectations
reflected in such forward-looking statements are reasonable, it can
give no assurance that such expectations will prove to have been
correct. Important factors, including factors impacting attendance,
such as local conditions, events, disturbances and terrorist
activities, risks of accidents occurring at Six Flags' parks,
adverse weather conditions, general economic conditions (including
consumer spending patterns), competition, pending, threatened or
future legal proceedings and other factors could cause actual
results to differ materially from Six Flags' expectations.
Reference is made to a more complete discussion of forward-looking
statements and applicable risks contained under the captions
"Cautionary Note Regarding Forward-Looking Statements" and
"Business - Risk Factors" in Six Flags' Annual Report on Form 10-K
for the year ended December 31, 2004, which is available free of
charge on Six Flags' website at http://www.sixflags.com/
DATASOURCE: Six Flags, Inc. CONTACT: Wendy Goldberg, Senior Vice
President, Communications of Six Flags, Inc., +1-917-714-9797 Web
site: http://www.sixflags.com/
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