- With the commitment to serve as ambassadors supporting
Busan's bid for World Expo 2030,
all POSCO Group employees actively contribute to the group's daily
efforts to attract this global event.
- Chairman Jeong-woo Choi of POSCO Group reached out to global
society for support, and the group's top management is actively
engaged in promotional activities leveraging global networks.
- POSCO Group harnesses available resources, including domestic
and international facilities, media, and advertising, to actively
promote the attraction of World Expo 2030.
SEOUL, South Korea,
Oct. 16, 2023 /PRNewswire/
-- POSCO Group, a leading global eco-friendly future materials
company in Korea, is leaving no stone unturned in its efforts to
support Busan's bid for World Expo
2030 through a wide range of promotional activities, making the
most of its domestic and international business facilities and
global network.
All POSCO Group Employees Actively Contribute to Attracting
World Expo 2030 to Busan in Their
Daily Work
With the shared ambition of being ambassadors promoting
Busan as the next host city for
World Expo 2030, virtually all employees are proactively
contributing to the group's daily endeavors to attract this global
event.
They have incorporated the Busan World Expo promotional logo
into their business cards, naturally highlighting the significance
of attracting the Expo to their business contacts. Moreover, when
sending emails, they include the Busan Expo logo and the group's
message of support in the email footers, ensuring that Busan Expo
is seamlessly integrated into their everyday internal and external
communications.
In addition, the group has infused messages of support for Busan
Expo into various business documents produced internally, as well
as in calendars for both internal use and as gifts, maximizing
their promotional efforts.
POSCO Group's Top Management Channels Their Full Capabilities as
Private Diplomats to Attract World Expo 2030 to Busan
Drawing on the networks and expertise cultivated through global
business activities, POSCO Group's top management is actively
engaged in promotional efforts to bring World Expo 2030 to
Busan.
As a member of the Civilian Committee for World Expo 2030 Busan,
Chairman Jeong-woo Choi personally visited Argentina in March of the previous year and
held discussions with Argentina's
President Alberto Fernández on
potential cooperation in the secondary battery materials business.
During this meeting, he sought Argentina's support for Busan Expo.
Following this, the group has been actively engaging with
political and business representatives from seven major negotiating
countries, including Argentina,
Indonesia, Vietnam, Uzbekistan, Thailand, Mexico, and Chile. In July
2022, the group established a task force team and conducted
negotiations and promotional activities with ambassadors from key
countries where the group's overseas facilities are located. These
efforts continue in full swing.
Vice Chairman Tak Jeong of POSCO
INTERNATIONAL leads the task force team and serves as an Executive
Councilor of the Civilian Committee for World Expo 2030 Busan. He
held meetings with Santiago Cafiero,
Argentina's Minister of Foreign
Affairs and Trade, in September of the previous year and
accompanied Prime Minister Duck-Soo Han on his official visit to
three South American countries, including Chile, Uruguay, and Argentina, in October
2022.
In March of this year, Vice Chairman Jeong also visited
Uzbekistan and met with Hayrulla
Bozarov, the Governor of Fergana, Oybek Khamraev, the Vice Minister
of Investments and Foreign Trade, and Kakhramon Yuldashev, the Vice
Minister of Agriculture, to solicit their support for Busan Expo.
Additionally, Vice Chairman Jeong held discussions with diplomatic
officials from various countries, including Alfredo Carlos Bascou, the Argentine Ambassador
to Korea; Carlos Penafiel, the
Mexican Ambassador to Korea; and Dmytro
Ponomarenko, the Ukrainian Ambassador to Korea.
POSCO Group's Global Business Facilities Serve as the Launchpad
for Winning World Expo 2030
Furthermore, POSCO Group has transformed its facilities located
in various countries worldwide into launchpads for garnering
support and interest from local residents for Busan World Expo
2030.
Since its acquisition of Hombre Muerto Salt Lake in Salta Province, Argentina, in 2018, POSCO Group has actively
collaborated with Argentina to
secure lithium, a key material for secondary battery electrode
materials. The group has been promoting Korea's bid for World Expo
2030 not only to local residents but also to international
visitors. The group installed promotional banners in various
high-traffic areas in Buenos
Aires, the capital of Argentina, as well as public places in Salta,
where the lithium business is situated, to widely publicize its
support for Busan Expo.
In Uzbekistan, where POSCO
INTERNATIONAL engages in cotton cultivation and processing,
tailored promotional activities for Busan World Expo are ongoing.
In August of the previous year, the company sponsored a local
performance of the opera "Chunhyang" to celebrate the 30th
anniversary of diplomatic relations between Korea and Uzbekistan. In October, it promoted Busan Expo
during the groundbreaking ceremony for a youth education center in
Fergana Province. Furthermore, POSCO INTERNATIONAL placed banners
on major buildings in Tashkent,
the capital of Uzbekistan, to
raise local awareness and foster a friendly image for Busan World
Expo.
POSCO Group Executes Advertisements and Media Collaborations for
Busan World Expo 2030
POSCO Group is also actively engaging the general public through
media channels to encourage their participation and support.
To mark the 50th anniversary of the completion of first phase of
Pohang Steelworks on July 3, POSCO
Group placed advertisements in major newspapers and regional
publications. These advertisements showcased POSCO Group's efforts
to lead humanity towards a sustainable future and included a
message of support for Busan World Expo 2030.
In August, POSCO Group produced a new brand slogan video
advertisement, which was released in theaters nationwide and on
YouTube. The video begins with an exotic view of the lithium salt
lake in Argentina, where POSCO
Group pursues its lithium business, and concludes with a message of
support for Busan World Expo. This video advertisement is scheduled
to reach audiences during peak cinema seasons, around the summer
vacations.
POSCO Group has used the exteriors of its domestic offices,
outdoor billboards, and electronic displays for placing
advertisements supporting Busan World Expo 2030 in Pohang,
Gwangyang, and Seoul.
Additionally, the group shared a message of support through its
official website and POSCO Newsroom, as well as through online
platforms and media outlets. Furthermore, at the construction sites
of POSCO I&C, soundproof walls have been transformed into
promotional spaces for Busan Expo, and banners have been displayed
on streetlights along major roads in Songdo, Incheon, to increase
the involvement of local residents and the general public.
POSCO Group is committed to dedicating its efforts to support
Busan until the final decision on
the host city is reached at the Bureau International des
Expositions (BIE) General Assembly, scheduled for late 2023.
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SOURCE POSCO Holdings